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Picture Link: http://www.coloribus.com/adsarchive/prints/che-che-magazine-10474305/resizes/2000/>
Men’s magazines features only those topics in which their subscribers are interested in, such as alcoholic beverages, hunting and fishing, shoes, science and technology, men spray, gym, and of course dating. Some magazines, such as Playboy, feature the interviews of most famous and rich stories written by renowned writers. The mainstay of such magazines, however, isn’t the news, advice, humor, or fiction, but the photographs of beautiful young women wearing little or no clothing. It makes sense, then, that an advertisement for a men’s magazine, whether foreign or domestic, would appeal to such periodicals’ strongest selling point. Bordo talked about how advertisments use sex as a weapon to attract the opposite gender. Speacially in the advertisments for men, ad makers knows that using young, hot looking ladies will attract men to buy their products. Nothing is better than using sex as a weapon to attract the male gender, and marketers for the European men’s magazine Ché are well aware. The Ché advertisement in Commuter World magazine uses a metaphor to equate the product to a “better” dream world, shows a promiscuous young woman approaching a trolley station to sell a men’s magazine. The message which has been printed on the bottom right corner right next to the symbol of Ché, indicates the nubile young women. The message tries to physically intimate male subscribers. To attract more male audience, the magazine Ché uses the massage which reads as following: “Let us keep on dreaming of a better world.” This message simply means that physical intimate and sex is fun and they are saying that how males adore women only in dream, the magazine provides that. The model seems to represent the sort of fantasy girl that the magazine is apt to feature on a routine basis. By purchasing or subscribing to this magazine, customers gain admittance to the “better world” of
Men’s magazines features only those topics in which their subscribers are interested in, such as alcoholic beverages, hunting and fishing, shoes, science and technology, men spray, gym, and of course dating. Some magazines, such as Playboy, feature the interviews of most famous and rich stories written by renowned writers. The mainstay of such magazines, however, isn’t the news, advice, humor, or fiction, but the photographs of beautiful young women wearing little or no clothing. It makes sense, then, that an advertisement for a men’s magazine, whether foreign or domestic, would appeal to such periodicals’ strongest selling point. Bordo talked about how advertisments use sex as a weapon to attract the opposite gender. Speacially in the advertisments for men, ad makers knows that using young, hot looking ladies will attract men to buy their products. Nothing is better than using sex as a weapon to attract the male gender, and marketers for the European men’s magazine Ché are well aware. The Ché advertisement in Commuter World magazine uses a metaphor to equate the product to a “better” dream world, shows a promiscuous young woman approaching a trolley station to sell a men’s magazine. The message which has been printed on the bottom right corner right next to the symbol of Ché, indicates the nubile young women. The message tries to physically intimate male subscribers. To attract more male audience, the magazine Ché uses the massage which reads as following: “Let us keep on dreaming of a better world.” This message simply means that physical intimate and sex is fun and they are saying that how males adore women only in dream, the magazine provides that. The model seems to represent the sort of fantasy girl that the magazine is apt to feature on a routine basis. By purchasing or subscribing to this magazine, customers gain admittance to the “better world” of
Cited: "Call Me Maybe - Wikipedia, the free encyclopedia." Wikipedia, the free encyclopedia. N.p., n.d. Web. 23 Feb. 2013. <http://en.wikipedia.org/wiki/Call_Me_Maybe>. "Che: "Che magazine" Print Ad by Duval Guillaume Antwerp [original resolution]." Creative Advertising & Commercials Archive. Awarded Ads database. N.p., n.d. Web. 23 Feb. 2013. <http://www.coloribus.com/adsarchive/prints/che-che-magazine-10474305/resizes/2000/>. Bordo, Susan. Unbearable weight: feminism, Western culture, and the body. Berkeley: University of California Press, 1993. Print.