Executive Summary 2
Purpose and scope of document 2
Results and Conclusion 2
Case Overview 4
Why do people shop on the Internet? 5
Identification of value to costumers customers 7
Value chain 10
Primary activities of IKEA 10
Inbound logistics: 10
Outbound logistics: 11
Marketing and sales: 12
Support activities if IKEA 12
Technology development 13
Human resource management 13
Firm infrastructure 13
Value shop 14
Primary activities 14
Support activities 15
Value network 15
Ethical and privacy issues: the use of IT in managing their business processes 16
Information systems security and control 18
Analysis on IKEA's websites: Comparisons and Recommendations 20
The differences among the five websites: 20
Advices to the website of IKEA in Hong Kong 21
Recommendations for designing the web site: 22
Improving internal business functions (sales/marketing and manufacturing/production.) 23
Books and articles: 26
Purpose and scope of document
The objective of this paper is to give an overview of IKEA Company scooping on costumers, suppliers, range of products, value creation and privacy and ethical policies.
Our analysis was conducted through the scanning of different Ikea websites and different readings and articles to analyse the scoops of the paper.
We analysed all different environmental factors of IKEA from suppliers and customers to manufacturers and so on.
Results and Conclusion
We pretty much came to the conclusion that:
IKEA has a really good image among both suppliers and costumers, thus enhancing the value of the chain of business
The relationship with consumers is very good; IKEA provides its suppliers tools that enhances the quality of the service (more speed, quality control, status checks and so on and so forth);
Even though their privacy policies, IKEA has had some problems in the past. Despite these problems seem to be surpassed, the way IKEA saves the data from its customers is not very explicit, causing therefore some mistrust from the point of view of these;
Websites are functional, with a lot of options available for the consumers. Nevertheless, some extras could be added in order to enhance the potentialities of IKEA's web presence;
Regarding the value chain we have seen that there is an IKEA Concept that guides the entire cycle of how the products are designed, manufactured, transported, sold and assembled.
IKEA works from a decentralized organization but with experts in central positions in certain areas.
Regarding the Value shop you can say that the store is entire values shop in it self with products that will differently enhance the value of the customers home. There is also a value shop after the bought with a difference of services.
Regarding the Value network, Ikea has created a network of suppliers to own companies to the final consumer, which al contributes with value to the network/products.
Create a descriptive database of the costumers (CRM); Follow the model of amazon.com;
Build up discussion groups where costumers can exchange knowledge and even receive feedback for the company - better understand costumers in order to better satisfy their needs;
Create an image of web security; assure the costumers that they won't be harmed by exposing their personal information;
Make known their ethical concerns as well as their code of conduct; it may lead to an improvement on the companies image;
Make on-line shopping & Virtual Anna available in most of the countries;
Keep on the wave of improvements toward their suppliers in order to create lasting bonds of...