IKEA invades america
IKEA INVADES AMERICA
What factors account for the success of IKEA?
From the very first day of its business, IKEA had pursued a strategy of cost-leadership, today with huge catalogs of good looking products, that are also practical, maintaining the lower sell prices thanks to maximal company efficiency with savings in every directions, that translates in saving for the customer. IKEA creates its own huge international market “niche” positioning itself in the mass market, that allows IKEA to reach incredible profits and opens stores all over the world.
In addition, IKEA revolutioned the shipping process saving space and money for shipping from production plants to its stores and involved the customers in its strategy of “low-cost with meaning” letting them carrying products to their home and building the products by themselves, that could even be seen as a fun activity, of course if it translates in savings.
IKEA succeded by reaching a cost-leadership position with its strategy, thanks to innovative processes and new customer paths, that include from store to home and at home innovative avtivities.
IKEA’s revolutionary approach represent a strategic innovation that changed the market game rules and give customers a different point of view by implementing a new business model.
What do you think of the company’s strategy? What do you think of the company’s products and product range? What do you think of Figure B?
Within the competitive environment, IKEA has a strategy that gives the company an huge competitive advantage that derives from global sourcing presence, global scale production, scandinavian design, a new distribution process that also involves the customer, and specialized interior company’s competences; these factors translate in low prices.
The company is obsessed by efficiency, and that’s the key of their cost-leadership strategy.
The most important savings are about the production activity: IKEA tries to keep an huge
What factors account for the success of IKEA?
From the very first day of its business, IKEA had pursued a strategy of cost-leadership, today with huge catalogs of good looking products, that are also practical, maintaining the lower sell prices thanks to maximal company efficiency with savings in every directions, that translates in saving for the customer. IKEA creates its own huge international market “niche” positioning itself in the mass market, that allows IKEA to reach incredible profits and opens stores all over the world.
In addition, IKEA revolutioned the shipping process saving space and money for shipping from production plants to its stores and involved the customers in its strategy of “low-cost with meaning” letting them carrying products to their home and building the products by themselves, that could even be seen as a fun activity, of course if it translates in savings.
IKEA succeded by reaching a cost-leadership position with its strategy, thanks to innovative processes and new customer paths, that include from store to home and at home innovative avtivities.
IKEA’s revolutionary approach represent a strategic innovation that changed the market game rules and give customers a different point of view by implementing a new business model.
What do you think of the company’s strategy? What do you think of the company’s products and product range? What do you think of Figure B?
Within the competitive environment, IKEA has a strategy that gives the company an huge competitive advantage that derives from global sourcing presence, global scale production, scandinavian design, a new distribution process that also involves the customer, and specialized interior company’s competences; these factors translate in low prices.
The company is obsessed by efficiency, and that’s the key of their cost-leadership strategy.
The most important savings are about the production activity: IKEA tries to keep an huge