Ikea Case Study 
Nova Southeastern University
Wayne Huizenga Graduate School of Business & Entrepreneurship
Assignment for Course: 201430 MKT 5070: Managerial Marketing
Submitted to: Kathleen O’Leary
Submitted by: Milando Silva, Marcio Silva, Michael Rivera (Student’s ID number) (Address) (Work phone number) (Home phone number)
Date of Submission: 01/26/2014
Title of Assignment: IKEA Case Study
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.
Student Signature: ___________________________
*******************************************
Instructor’s Grade on Assignment:
Instructor’s Comments:
The assigned case study entitled “Ikea Takes America” is a true testament to the success of a company that had developed its product and brand around a culture that was outside of the US and then took that product and brand and penetrated another country in this case, “United States” who ended up being quite successfully and have continued that success in the years since. Many people when they hear of the name Ikea think of a international furniture company that offers sheik, stylish, modern and cheap array of furniture. What has made Ikea so successful is the reinventing of the wheel from a business perspective by doing such things as cutting the company’s business costs at the corporate level to give that back to the customer, empower its customers to assemble their own furniture which allows them in most cases to take their product home with them immediately after their purchase. As MBA students who may ultimately hold management positions within a company such as Ikea, its imperative that we apply real case
Wayne Huizenga Graduate School of Business & Entrepreneurship
Assignment for Course: 201430 MKT 5070: Managerial Marketing
Submitted to: Kathleen O’Leary
Submitted by: Milando Silva, Marcio Silva, Michael Rivera (Student’s ID number) (Address) (Work phone number) (Home phone number)
Date of Submission: 01/26/2014
Title of Assignment: IKEA Case Study
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.
Student Signature: ___________________________
*******************************************
Instructor’s Grade on Assignment:
Instructor’s Comments:
The assigned case study entitled “Ikea Takes America” is a true testament to the success of a company that had developed its product and brand around a culture that was outside of the US and then took that product and brand and penetrated another country in this case, “United States” who ended up being quite successfully and have continued that success in the years since. Many people when they hear of the name Ikea think of a international furniture company that offers sheik, stylish, modern and cheap array of furniture. What has made Ikea so successful is the reinventing of the wheel from a business perspective by doing such things as cutting the company’s business costs at the corporate level to give that back to the customer, empower its customers to assemble their own furniture which allows them in most cases to take their product home with them immediately after their purchase. As MBA students who may ultimately hold management positions within a company such as Ikea, its imperative that we apply real case