Ikea Case Study

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IKEA Case Study
12/31/2009 GAPR09RM085 Riddhima Chopra

IKEA Case Study December 31, 2009

Table of Contents
About....................................................................................................................................................... 3 History ..................................................................................................................................................... 3 Corporate Structure ................................................................................................................................ 4 Vision and Mission .................................................................................................................................. 4 The IKEA Concept .................................................................................................................................... 5 IKEA Range .............................................................................................................................................. 5 IKEA Store................................................................................................................................................ 6 Design.................................................................................................................................................. 6 Location............................................................................................................................................... 7 Features .............................................................................................................................................. 7 Products .............................................................................................................................................. 8 Product names .................................................................................................................................... 8 Catalogue ............................................................................................................................................ 9 Loyalty Programme ............................................................................................................................. 9 Marketing .............................................................................................................................................. 10 Brand Management .......................................................................................................................... 10 The IKEA marketing mix .................................................................................................................... 11 Manufacturing ...................................................................................................................................... 11 Distribution ........................................................................................................................................... 11 Social and Environmental Initiatives ..................................................................................................... 13 Charitable Giving ............................................................................................................................... 13 Social Initiatives ................................................................................................................................ 13 Environmental Impact....................................................................................................................... 14 Facts and Figures................................................................................................................................... 15

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IKEA Case Study December 31, 2009

About
IKEA is a privately-held, international home products retailer that sells flat pack furniture, accessories, and bathroom and kitchen items in their retail stores around the world. The...
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