Ikea
Research Paper IKEA
By: Rahul Mor.
ID: 12847704
Lecturer: Mr. Frankie Yee.
James Cook University
Singapore
INDEX
1. Abstract--------------------------------------------------------------3
2. Introduction---------------------------------------------------------4
3. Measures of success-----------------------------------------------4
4. Reasons Behind success-------------------------------------------5
5. Leadership in IKEA-----------------------------------------------6
6. Recommendations--------------------------------------------------7
7. References-----------------------------------------------------------8
Abstract.
This research paper studies the Strategies followed and used by international retail giant IKEA, which is well known for its affordable, modern designed furniture products which can utilize for household and offices. Being a largest furniture retailer with 332 stores in 44 countries IKEA will soon open stores in India, Egypt, Indonesia, South Korea, New Zealand, Latvia, Estonia, and Serbia.
The paper focuses on the successes of the company and tries to find out the reasons behind the strategies applied to achieve the successes. And the leadership strategies bean followed to achieve the goal.
Introduction
IKEA founded by Ingvar Kamprad in Sweden, 1943 when he was 17 years old. IKEA grown as international furniture retailer with 332 stores in 44 countries across the globe, generating annual sales of 27 billion euros. Company deals with self-assembly furniture or furniture that ready to assemble ex. Shelves, bed, and desks etc. mostly household furniture .well-known for its low cost and attractive furniture. The Mission Statement of Ikea is “ To offer a wide range of well-designed functional home furnishing products at prices so low that as many people as possible will be able to afford them.” And the vision is “To create a better life for the many people”
Measure of success : There are many measures causes why IKEA
By: Rahul Mor.
ID: 12847704
Lecturer: Mr. Frankie Yee.
James Cook University
Singapore
INDEX
1. Abstract--------------------------------------------------------------3
2. Introduction---------------------------------------------------------4
3. Measures of success-----------------------------------------------4
4. Reasons Behind success-------------------------------------------5
5. Leadership in IKEA-----------------------------------------------6
6. Recommendations--------------------------------------------------7
7. References-----------------------------------------------------------8
Abstract.
This research paper studies the Strategies followed and used by international retail giant IKEA, which is well known for its affordable, modern designed furniture products which can utilize for household and offices. Being a largest furniture retailer with 332 stores in 44 countries IKEA will soon open stores in India, Egypt, Indonesia, South Korea, New Zealand, Latvia, Estonia, and Serbia.
The paper focuses on the successes of the company and tries to find out the reasons behind the strategies applied to achieve the successes. And the leadership strategies bean followed to achieve the goal.
Introduction
IKEA founded by Ingvar Kamprad in Sweden, 1943 when he was 17 years old. IKEA grown as international furniture retailer with 332 stores in 44 countries across the globe, generating annual sales of 27 billion euros. Company deals with self-assembly furniture or furniture that ready to assemble ex. Shelves, bed, and desks etc. mostly household furniture .well-known for its low cost and attractive furniture. The Mission Statement of Ikea is “ To offer a wide range of well-designed functional home furnishing products at prices so low that as many people as possible will be able to afford them.” And the vision is “To create a better life for the many people”
Measure of success : There are many measures causes why IKEA
References: (n.d.). http://www.ikea.com/ms/en_GB/about_ikea/facts_and_figures/facts_figures.html. (n.d.). Mikael Ohlsson ,Ikea group. (2013, augast 1). IKEA’s net rises 8% on market share growth, sales. Hindustan Times. Moskowitz, R. L. (2007). IKEA Named to Fortune 's 2007 "100 Best Companies to Work for" List for Third Consecutive Year . IKEA National Press . Niven, P. (2011). Balanced Scorecard Diagnostics: Maintaining Maximum Performance. John Wiley & Sons. Norton, R. K. (2012). The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. Harvard Business School Press,. P. Jonsson, M. R. (2011). Centralized Supply Chain Planning at IKEA. Supply Chain Management: An International Journal. S. Stumpf, R. F. (13 July 2013). The Strategic Development of High Potential Leaders, Strategy and Leadership. Strategic Devlopment of Leaders. Tucker, I. (2013, july 13). Adrift in a Shopping Maze: it 's a Successful No-Exit Strategy. The Gurdian uk.