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  • Topic: Customer, IKEA, IKEA Catalogue
  • Pages : 4 (1172 words )
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  • Published : March 15, 2013
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IKEA has varieties of items, and therefore I can hardly find any direct competitor of IKEA. However, I can still find several less direct competitors of IKEA, they are Japanhome, Pricerite and DSC. Japanhome provides housewares only, it has a comprehensive range of housewares. The varieties of housewares it sold are more than that of IKEA. IKEA sells utensils, cookwares and clothes-racks,   but no moisture proof bag and washing-up liquid can be found at IKEA.  Actually, some of the IKEA’s utensils have better design than those of Japanhome, and therefore, are more expensive than those of Japanhome. However, some of the IKEA utensils are rather cheap, even cheaper than those of Japanhome. Priceritare and DSC two of the largest furniture retailers in HK besides IKEA,  but they do not have some of the items which IKEA have, such as furniture, housewares, and even home decorations (e.g., photo frames, pictures, house plants) DSC focus on the low-end market, selling low-price furniture and electronic goods. However, quality of their goods is rather low, customers always find their furniture has some problem after using a short period of time. DSC’s service is also problematic, late delivery is common. Many DSC’s customer complain about DSC’s customer service hotline because the hotline is actually helpless. Pricerite‘s goods have better quality than DSC, but both Pricerite and IKEA share several weaknesses First, varieties of goods sold in Priceritare and DSC are much lesser than that of IKEA  Second, IKEA allows customers to choose the furniture sizes they want and materials they like among several default sizes and few materials designated, while Pricerite and DSC don’t give customers such options. Third, designs of Pricerite and DSC’s furniture are less attractive than that of IKEA. The design, quality and varieties of products sold at IKEA are better than those of Pricerite, Japanhome and DSC. However, Japanhome, DSC and Pricerite have more branches than IKEA,...
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