Ikea
Introduction
Ikea has been offering a wide range of well-designed home furnishings and functional living solutions at a lower price so that many people can afford them. This business idea supported their vision of creating a better everyday life for the many people (Ikea, 2012).
Ikea’s Value
Value is what customers see and willing to pay for that exceeds the cost of the product. Ikea’s value chain offers their customer a value which results in a profit margin. Ikea’s customers are mainly attracted by their high quality products, affordable price, functional design and family-friendly environment.
Affordable Price
Low prices are the cornerstone of the IKEA vision, business idea and concept (Ikea, 2012). Ikea offers well-designed, functional home furnishing products at affordable prices which make it available to everyone. As price is always a concern for customers, Ikea are constantly trying to be more efficiently and always cost-effectively.
High Quality Products
Ikea has always been able to produce high quality products that would appeal to a wide range of demographic markets. This is a core concept that customers will consider when selecting for home furnishings and Ikea is capable to offer an affording price without sacrificing the quality.
Good and functional design
Customers are also attracted by Ikea’s affordable contemporary design. Ikea adapts the latest designs and include functional living solution in the products to sell within local markets. By working together with skilled manufacturers, IKEA designers find ways to get the most out of a raw material and constantly looking for smart solutions to meet customers’ needs (Ikea, 2012). Family-friendly Environment
Ikea offers a wide array of family friendly services to make customers’ shopping experience more complete. The Smaland in the entrance lobby is a free supervised play area for customers to leave their children to play. There are also play area in the restaurant for children, family
Ikea has been offering a wide range of well-designed home furnishings and functional living solutions at a lower price so that many people can afford them. This business idea supported their vision of creating a better everyday life for the many people (Ikea, 2012).
Ikea’s Value
Value is what customers see and willing to pay for that exceeds the cost of the product. Ikea’s value chain offers their customer a value which results in a profit margin. Ikea’s customers are mainly attracted by their high quality products, affordable price, functional design and family-friendly environment.
Affordable Price
Low prices are the cornerstone of the IKEA vision, business idea and concept (Ikea, 2012). Ikea offers well-designed, functional home furnishing products at affordable prices which make it available to everyone. As price is always a concern for customers, Ikea are constantly trying to be more efficiently and always cost-effectively.
High Quality Products
Ikea has always been able to produce high quality products that would appeal to a wide range of demographic markets. This is a core concept that customers will consider when selecting for home furnishings and Ikea is capable to offer an affording price without sacrificing the quality.
Good and functional design
Customers are also attracted by Ikea’s affordable contemporary design. Ikea adapts the latest designs and include functional living solution in the products to sell within local markets. By working together with skilled manufacturers, IKEA designers find ways to get the most out of a raw material and constantly looking for smart solutions to meet customers’ needs (Ikea, 2012). Family-friendly Environment
Ikea offers a wide array of family friendly services to make customers’ shopping experience more complete. The Smaland in the entrance lobby is a free supervised play area for customers to leave their children to play. There are also play area in the restaurant for children, family
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