Ihere Tv Analysis

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Ihere.tv
Project report
Ihere.tv consulting team
Tanakom Muangsakul Chayut Bhamornsuwan Chattanon Saekow Thesis Denchartphan Jinnawat Pinchai 5122790124 Strategy Analysis 5122790645 Project Manager 5122792864 Marketing Analysis 5122790306 IT Management 5422800433 Collector & Complier yonitiam@gmail.com Stroke.boat@gmail.com Chattanon1@hotmail.com tumpkkk@hotmail.com Nut_narook@hotmail.com

Submit to Dr. Saprangsit Mruetusatorn

13/09/11

Ihere.tv Project Report

2

Table
 of
 Contents
EXECUTIVE SUMMARY ....................................................................................................................... 4 Background of the business ............................................................................................................. 5 The structure of ihere.tv ........................................................................................ 5 Business process & Marketing Activities ................................................................. 6 Applied Information Technology ............................................................................ 6 Analysis of Source of Revenue ............................................................................... 7 Outstanding Point of the business Model ............................................................... 7 Major Key Success Factor ....................................................................................... 8 Business analysis and planning ....................................................................................................... 8 Ihere.tv Website Statistic ........................................................................................ 8 Comparison with other company ........................................................................... 9 Analysis of ihere.tv information and its strategic ................................................. 11 Market segmentation ....................................................................................... 11 Target marketing ............................................................................................. 11 Market position ................................................................................................ 11 SWOT Analysis ................................................................................................. 12 Business opportunities ..................................................................................... 12 Trend Analysis ................................................................................................. 13 PEST Analysis ................................................................................................... 13 Marketing Plan ................................................................................................. 14 Strategic Planning ............................................................................................................................... 15 Problem and solution analysis ............................................................................. 15 Porter’s five-force model ...................................................................................... 16 Strategic Organization ...................................................................................................................... 17 Strategic initiation ............................................................................................... 17 Vision Statements ............................................................................................ 17 Mission Statements .......................................................................................... 17 Scope of Strategy ............................................................................................ 17 Strategy Formulation ........................................................................................... 18 Corporate Strategy...
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