Ihere Tv Analysis

Topics: Strategic management, Management, Marketing Pages: 28 (6042 words) Published: December 6, 2012
Ihere.tv
Project report
Ihere.tv consulting team
Tanakom Muangsakul Chayut Bhamornsuwan Chattanon Saekow Thesis Denchartphan Jinnawat Pinchai 5122790124 Strategy Analysis 5122790645 Project Manager 5122792864 Marketing Analysis 5122790306 IT Management 5422800433 Collector & Complier yonitiam@gmail.com Stroke.boat@gmail.com Chattanon1@hotmail.com tumpkkk@hotmail.com Nut_narook@hotmail.com

Submit to Dr. Saprangsit Mruetusatorn

13/09/11

Ihere.tv Project Report

2

Table
 of
 Contents
EXECUTIVE SUMMARY ....................................................................................................................... 4 Background of the business ............................................................................................................. 5 The structure of ihere.tv ........................................................................................ 5 Business process & Marketing Activities ................................................................. 6 Applied Information Technology ............................................................................ 6 Analysis of Source of Revenue ............................................................................... 7 Outstanding Point of the business Model ............................................................... 7 Major Key Success Factor ....................................................................................... 8 Business analysis and planning ....................................................................................................... 8 Ihere.tv Website Statistic ........................................................................................ 8 Comparison with other company ........................................................................... 9 Analysis of ihere.tv information and its strategic ................................................. 11 Market segmentation ....................................................................................... 11 Target marketing ............................................................................................. 11 Market position ................................................................................................ 11 SWOT Analysis ................................................................................................. 12 Business opportunities ..................................................................................... 12 Trend Analysis ................................................................................................. 13 PEST Analysis ................................................................................................... 13 Marketing Plan ................................................................................................. 14 Strategic Planning ............................................................................................................................... 15 Problem and solution analysis ............................................................................. 15 Porter’s five-force model ...................................................................................... 16 Strategic Organization ...................................................................................................................... 17 Strategic initiation ............................................................................................... 17 Vision Statements ............................................................................................ 17 Mission Statements .......................................................................................... 17 Scope of Strategy ............................................................................................ 17 Strategy Formulation ........................................................................................... 18 Corporate Strategy...
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