To persuade my listeners that GER UMUC IT Committee should be use CRM Business strategy and proposed IT solution. Central Idea:
CRM is a strategy that can help employees of a company analyze customer’s information to serve them better. By creating a good business plan, it gives the customer and organization the two strength that can benefit both sides.
What is CRM [PowerPoint slide will be shown].
CRM is a business with a set of strategies, programs and system that focuses on building good relations with the organization and customer. 2.
The CRM program can develop a base of customers who use our company frequently. B. Building Customer loyalty with new and existing customers. 1.
Customer loyalty to a company means that customers are committed to buying our merchandise/service from us. By building customer loyalty, it will allow our company retailers to resist other competitors. 2.
Build an emotional connection and provide personal attention to each and every customer.
What are is our business needs? Developing a business strategy to execute with our CRM program. This allows GER UMUC to focus on business issues, problems, and taking advantage of opportunity customers/employees while implementing our goals and objectives. B.
GER UMUC business objective is to provide an open and supportive role to our organization by inserting a series of objectives like marketing, customer service and sales. C.
While implementation our proposed solutions, marketing, customer service and sales will play an important part while developing a CRM system. D.
Other solutions to our CRM Business plan could be out-sourcing. By outsourcing GER UMUC social media, it can allow other opportunities to be available. E.
The component cost of the CRM solution program can be also be called life cycle cost. Investment appraisal, Project execution and benefit harvesting will allow the business plan to add value throughout GER UMUC CRM journey. F.
A CRM Business plan can benefit any company by increasing revenue, lowering cost, improving efficiency, and improving effectiveness. G.
Other solutions that could be implemented is the Enterprise Recourse Planning System. This system can allow a smooth flow of information about accounts and other activities.
(Transition: Let’s examine how the GER UMUC Business plan can be implemented.} BODY
Developing a business strategy to execute with our CRM program. This allows GER UMUC to focus on business issues, problems, and taking advantage of opportunity customers/employees while implementing our goals and objectives.
A. Organization implementation.
1. Vision and strategy
2. Roles and responsibility
3. Change management
4. Success criteria
B. Organization and culture learning on the CRM program
1. Open and supportive culture
2. Encourages involvement / participation and adaptation
3. Management to convince and persuade the rest of the organization
4. Encourages increased interaction and improved communication throughout the organization
(Transition: While a business plan can guide your company into the right direction, it’s the business objectives that allow you to successes.) II.
GER UMUC business objective is to provide an open and supportive role to our organization by inserting a series of objectives like marketing, customer service and sales.
A. Marketing organizations focuses on opportunities with customer‘s unique requirements.
1. Levels of competitive spending
2. Relative marketing opportunity
3. Marketing dollar per revenue
4. Marketing expenditures
B. Customer Service will focus on measuring the effectiveness of improving consumer relations.
1. Increasing revenue.
2. Lowering cost.
3. Improving effeteness
4. Improving all efficiency
5. Gaining competitive advantage
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