Ife Matrix Bmw

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BMW EXTERNAL FACTORS EVALUATION (EFE)

OPPORTUNITIES
NoFACTORSWEIGHTRATINGSCORE
1People nowadays that concern about comfortable, style and satisfaction0.1540.60 2Regular or loyal customer towards brand0.0120.02
3Low cost of labor0.0540.20
4Well known car brand0.0330.09
5Offer more model according to customer capability0.0340.12 6Demand from customer increase0.0310.03
7The development in communication and technology0.0220.04 8Unemployment rate declined0.0320.06
9Easy to enter the market0.0610.06

THREATS
NoFACTORSWEIGHTRATINGSCORE
1Bargaining power of consumer0.0130.03
2Other huge competitors in the market0.0540.20
3High cost of car components and spare parts0.0640.24
4Price war with competitor0.0320.06
5Plagiarism of technology and products0.0620.12
6Consumer level of income0.1030.30
7High tax rate imposed by a country0.0840.32
8Strong competition from other car firm0.0710.07
9Changing of customer needs and preferences0.0510.05
TOTAL3.15
The result shows, the total weighted is 3.15. it is indicate that response above the average. The company is doing well by taking advantages of external opportunities and avoiding the threats of BMW.

BMW INTERNAL FACTOR EVALUATION (IFE)

STRENGTHS
NoFACTORSWEIGHTRATINGSCORE
1High profitability 0.0940.36
2Motivation among employees0.1340.52
3Variety of model offer0.0830.24
4Good marketing and strategy0.0840.32
5Best quality of the car0.1040.40
6Using the strong research and development0.1030.30
7Well known firm and product0.0820.16
8Effectiveness in advertising0.0630.18
9Reputation of the firm0.0740.28

WEAKNESSES
NoFACTORSWEIGHTRATINGSCORE
1Imitation model from other competitors0.0430.12
2Online and customer services0.0430.12
3Consumer affordability to purchase0.0540.20
4Inefficient on production0.0220.04
TOTAL3.18

The result shows, the...
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