Ife, Efe and Cpm Matrix

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Google Case Study
EFE (External Factor of Evaluation)
S. no| Opportunities| Weight| Rating| Weighted Score|
1.| In future Google expand their coverage of universe with alliance LSST.| 0.05| 2| 0.1| 2.| Google may explore new businesses in future related to telescope.| 0.1| 2| 0.2| 3.| After implementing of LSST telescope build up-to-the-minute image of internet, which will give him competitive advantage.| 0.02| 2| 0.04| 4.| After Acquiring YouTube; it can start new services for the business point of view or explore new talent. | 0.03| 1| 0.03| 5.| Google can offer their professional services; for research and market trend to china mobile. | 0.02| 1| 0.02| 6.| Google can alliance with other telecommunication companies and provide services world wide neither in china | 0.03| 1| 0.03| 7.| in this situation Google have opportunity to utilize NASA expertise for innovation ; can inter into new business | 0.05| 2| 0.1| 8.| Google can start new portal like yahoo group and can increase their market share| 0.05| 3| 0.15| 9.| Google can become mass marketer portal like yahoo or MSN to add; Add on their home page.| 0.05| 3| 0.15| 10.| Google can start new services like multimedia, private database and print media.| 0.05| 3| 0.15| | Threats| | | |

1.| Google partially depend upon some portal that is AOL and other in case of contract termination they may face problems.| 0.1| 3| 0.3| 2.| There is no long time entry barrier in this business. Many competitors can emerge in coming years with same services, better interface and names and can catch up Google’s market.| 0.1| 3| 0.3| 3.| If Google comes up becoming portal, it may lose its simplicity and comprehensiveness because of which favorite among its users.| 0.1| 3| 0.3| 4.| Google can get trapped in issues regarding privacy if it decides to go for highly personalized search for which it has to capture user’s personal information.| 0.1| 4| 0.4| 5.| Yahoo group is threat for Google | 0.05| 3| 0.15|

6.| Yahoo provide more services than Google| | | 0|
7.| Yahoo!'s Overture is a tremendously profitable Internet advertising business.| 0.05| 3| 0.15| 8.| The Yahoo! Directory is an original source of structured information. It has built over the last decade, and unlike mainstream search engines, its content is moderated| 0.05| 3| 0.15| | | 1.00| | 2.72|

Conclusion:Google has a total weighted score of 2.72 indicating that the firm is above average in its efforts to pursue strategies that capitalization on external opportunities and avoid threats.

Google Case Study
IFE Internal Factor of Evaluation
S. no| Strength| Weight| Rating| Weighted Score|
1.| Acquiring YouTube | 0.15| 4| 0.60|
2.| Google brand name Itself| 0.05| 3| 0.15|
3| Ads word free service for earning revenue | 0.10| 3| 0.30| 4.| It offers many products and services I.e.; Desktop products, Mobile products, and Web products.| 0.05| 3| 0.15| 5.| It has a strong professional networking space present.| 0.10| 4| 0.40| | | | | |

| Weakness | | | |
1| Consideration only in China for facilitate mobile user | 0.05| 3| 0.15| 2| It can lose control over the indexing policy.| 0.10| 3| 0.30| 3| The censorship will be imposed which will render many services to be less effective.| 0.10| 4| 0.40| 4| Its cost-per-click advertising charge & ranking policy makes it difficult for the clients to predict the positioning of their ads and their costing as per se.| 0.10| 3| 0.30| 5| It has weak presence regarding the social-networking space.| 0.15| 4| 0.60| | | 1.00| | 3.35|

Conclusion:Google has a total weighted score of 3.35 indicating that the firm is above average in its efforts to pursue strategies that capitalization on internal Strength and avoid weakness. CPM Competitive Profile Matrix Google Case Study...
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