IES Management College and Research Centre, Mumbai

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IES Management College and Research Centre, Mumbai
SESSION PLAN

Program: MMS/ PGDM / PGDM (HCPM) Semester/Tem: I/ II / III MFM /MIM/MMM IV/V/VI Subject: Media Planning

Objectives: 1)To provide a conceptual base coupled with a strong practical application led understanding of the Art, Science and Commerce of Media Planning 2) To improve the knowledge of Media in Marketing, Communication & provide a platform for assessment, evaluation & preparation of Media Planning.

Faculty Name: Prof Bikash Banerjee

Contact No. +91 9820183718 Email ID:bikash.ban@gmail.com

Methodology: Lectures, Class Tests, Field visit, Presentations- Group & Individual, Viva

|Sr.No. |Topic Details |No. of hour |Teaching Methodology (lecture / |Actual date(s) of taking | | | |sessions planned|case/ test /quiz/presentations/ |the topic | | | | |any other) | | |1 |Introduction to Media Planning |2 | | | |2 |Media Scene Overview- India, Regional, |2 | | | | |Local | | | | |3 |Role & Structures |2 | | | |4 |Media Basic Metrics |2 | | | |5 |Media Strategy |2 |...
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