Ielts Writing Task 1

Topics: Advertising, Argumentative, Marketing Pages: 2 (616 words) Published: April 10, 2013
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. Nowadays mass media has a great influence on people. Advertisement is everywhere and people are used to see them, to watch them, to read them. A lot of companies, brands and even voting campaigns use different techniques, tools and devices to persuade people. Most of the people are easy-persuaded and I guess, it’s not their fault, it’s our nature. In these economically difficult years, people do understand what they want and what they need. It’s not about the power of advertisement, it’s about our needs. However, I strongly disagree that the high sales of goods due to the advertisement. From my point of view, people buy goods, because they need it. My first and main argument is useful goods itself. Today, there are a lot of inventions, which are very helpful and make our life more easy and convenient. In our everyday life we tend to use them. From the cup of tea, till breathing fresh air we use different machines. Our day starts with using those of techniques. Coffee maker, microwave, oven, hairdryer, washing machine, dishwasher, blenders and other different machines are in your house. Do you agree that most of them you bought it because you need it? Do you agree that most of them you bought because of advertisement or because of high quality and good brand? Not only machines, but other things we buy, because we need them. Moreover, people also buy tinned and instant foods in large amounts to save the time for cooking.  This would mean that it is the real needs of people that automatically lead to the bulk sale of these products. However, although the lure of advertisements helps to sell products to some extent, the reason for the large sale of consumer goods cannot be attributed to it.  The increasing needs of people for convenience and luxury, and the rising purchasing power of the society, have contributed...
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