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International Trade-development Project
COMPETENCIES & LEARNING OUTCOMES.
|NO |ELEMENT |PERFORMANCE CRITERIA | |1 |Investigate the choice of a viable|1.1 A range of ‘exportable’ tangible products is identified and evaluated. | | |export product. | | | | |1..2 Current product knowledge is investigated to justify the product’s likely acceptance into an overseas| | | |marketplace | | | |1.3 Overseas markets for the intended product are reviewed in terms of segmentation and region. | | | |1.4 The legal requirements necessary to market the product in the target market are investigated | |2 |Analyse and assess the market for |2.1. Local companies and mentors are consulted | | |the chosen product | | | | |2.2 Target market(s) are analysed for current and future sales prospects of selected product(s). | | | |2.3. All relevant trading influences regarding the product are evaluated | | | |2.4. The crucial success factors are identified | | | |2.5. Market constraints are evaluated | | | |2.6. Future changes in the market for the target product range are reviewed and evaluated | |3 |Develop a plan to market the |3.1. The forecast sales for the chosen product in the target market are calculated | | |product in an export marketplace. | | | | |3.2. The opportunity to implement a successful entry into the market with the chosen product is assessed | | | |and evaluated | |4 |Prepare an implementation plan to |4.1. The financial and cash flow implications of market entry are specified. | | |successfully deliver the product | | | |into the target market. . | | | | |4.2. The supply chain requirements for market entry are analysed | | | |4.3. The regulatory issues and strategies of market entry are identified | | | |4.4. The human resource implications for entry into the new market are estimated | |5 |Participate as an effective member|5.1. Set tasks are conducted according to instruction | | |of a virtual office team to access|...
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