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International Trade-development Project
COMPETENCIES & LEARNING OUTCOMES.
|NO |ELEMENT |PERFORMANCE CRITERIA |
|1 |Investigate the choice of a viable|1.1 A range of ‘exportable’ tangible products is identified and evaluated. |
| |export product. | |
| | |1..2 Current product knowledge is investigated to justify the product’s likely acceptance into an overseas|
| | |marketplace |
| | |1.3 Overseas markets for the intended product are reviewed in terms of segmentation and region. |
| | |1.4 The legal requirements necessary to market the product in the target market are investigated |
|2 |Analyse and assess the market for |2.1. Local companies and mentors are consulted |
| |the chosen product | |
| | |2.2 Target market(s) are analysed for current and future sales prospects of selected product(s). |
| | |2.3. All relevant trading influences regarding the product are evaluated |
| | |2.4. The crucial success factors are identified |
| | |2.5. Market constraints are evaluated

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