Identifying Buying Behaviour of the Brand Choice of Ladies Slippers and Sandals

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IDENTIFYING BUYING BEHAVIOUR OF THE BRAND CHOICE OF LADIES SLIPPERS AND SANDALS

Name:B. B. Namal Jayasekara
Uni : University of Kelaniya , Sri Lanka

The dissertation submitted to the Department of Marketing Management of Faculty of Commerce & Management studies, University of Kelaniya as a practical requirement of the Bachelor of Business Management (Marketing) Special Degree programme.

DEPARTMENT OF MARKETING MANAGEMENT
FACULTY OF COMMERCE & MANAGEMENT STUDIES
UNIVERSITY OF KELANIYA
SRI LANKA

2009 JUNE

DECLARATION

I here by declare that, this dissertation has been compiled by me and that is the record of work completed by me. All references cited here have been read by me (unless otherwise stated) and that it has not previously been accepted for a higher degree of this university or any other Institution.

Signature:…………………………
Name: Gayan Hasitha Malwattage

CERTIFICATION OF THE SUPERVISOR

This is to certify that, G.H. Malwattage has completed this research under my supervision and that he has fulfilled the necessary requirements. Hence this dissertation is qualified to be submitted for the Bachelor of Business Management (Marketing) Special Degree of the University of Kelaniya.

………………………………….
Supervisor

Mrs. H.M.R.P. Herath

Senior Lecturer
Department of Marketing Management
Faculty of Commerce & Management Studies
University of Kelaniya
Sri Lanka

Approved by Examiners

1. .........................................
2. ………………………….

ACKNOWLEDGEMENT

This dissertation is based on all four years of the Bachelor of Business Management Marketing Special Degree (B.B.Mgt – Marketing) in University of Kelaniya. The objective of the dissertation is to help students to apply the knowledge on marketing operation and conceptual skills of the undergraduates that they have gained in the over four years. For achieve this purpose, I carrying out a research regarding Identifying buying behavior of the brand choice of ladies slippers and sandals. This also was a valuable experience which made us understand how text book theories are applied in to real life tasks.

Last but not least, I would like to thankful Head of the department and other all lecturers in the Marketing Department in University of Kelaniya

Gayan Hasitha Malwattage.
CM/2004/290

TABLE OF CONTENT

01. List of table06
02. Abstract08
03. Chapter 109
04. Chapter 222
05. Chapter 339
06. Chapter 442
07. Chapter 552
08. Chapter 670
09. Appendix77
10. Reference81

LIST OF TABLES

1. Abstract8
2. Chapter 19
2:1 Background of the study10
2:2 Research problem13
2:3 Research Gap13
2:4 Research objective14
2:5 Research question14
2:6 Significance of the Study16
2:7 Hypotheses18
2:8 Research Methodology18
2:8:1 Source of data collection18
2:8:2 sampling plan18
2:8:3 Method of data Analysis19
2:9 Limitation of the study20
2:10 Organization of chapters21
3. Chapter 222
3:1 Previous studies23
3:2 Relevant Theories29
4. Chapter 339
4:1 Indicators of considering concept40
4:2 Operationalization of considering concept40 4:3 Conceptual Framework40
4:4 Defining variables41
5. Chapter 442
5:1 Formulation of Hypotheses43
5:2 Methodological choice44
5:3 Methods of data collection46
5:4 the sampling plan46
5:5 Data processing and Scales 48
5:6 Data presentation and analysis50
6....
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