Identify the Mission, Values and Key Objectives of an Organization of Your Choice and Assess the Influence of Stakeholders

Topics: Economics, Macroeconomics, Mixed economy Pages: 17 (4521 words) Published: January 8, 2013
Task 1A.
Identify the mission, values and key objectives of an organization of your choice and assess the influence of stakeholders The Body Shop is a public limited company they mainly specialize in beauty products, however they are very much different compared to regular make up brands such as DIOR, SHU UMERA and so on, they are different in a way that they use natural products and they are against animal cruelty. They use plants resources wisely. The body shop is different because of their values. Ms Dame Anita roddick, was a human rights activist and the founder of the body shop.


Every one of the body shops products is animal cruelty free and vegetarian. they were the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy.


They believe in fair trade to such an extent, that over 20 years ago we set up our own fair trade programme, called Community Trade. Body Shop believe this level of commitment to trading fairly is unique in the cosmetics industry. Community Trade now works with over 30 suppliers in more than 20 countries, providing over 25,000 people across the globe with essential income to build their futures. Most of our products contain Community Trade ingredients.


The Body Shop is a leader in promoting greater corporate transparency, and we have been a force for positive social and environmental change through our campaigns around our five core Values: Support Community Trade,

Defend Human Rights,
Against Animal Testing,
Activate Self-Esteem,
Protect Our Planet.


We also have our own charity, The Body Shop Foundation. Launched in 1990 (registered charity no. 802757) we give financial support to pioneering, frontline organisations that otherwise have little hope of conventional funding. The Foundation's focus is to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection.

Let us move on to the various stakeholders in the organization.

Primary Stakeholders
Usually internal stakeholders like stockholders, customers, suppliers, creditors, and employees.

Secondary Stakeholders
Usually external stakeholders like general public, communities, activist groups, business support groups, and the media.

The influence of various stakeholders on the organization establishes a balance of priorities on the organization. Some examples of balances that various stakeholders bring to the organization are:

The stockholders of the organization ensure that the organization is constantly looking for new means to improve operating net profits. The stockholders of the companies keep a keen eye on the performance of the organization through the quarterly reports of the organizations submitted to respective regulatory bodies in the world.

This ensures that the organization keeps a fine balance between working for short-term profits while keeping a firm eye on the long-term business possibilities that may emerge. Positive performance by a company over a long period of time is rewarded through improved prices.

The most important to any business, customers of an organization keep the organization on their toes to offer best of services in comparison with the market. The organizations strive hard to meet the ever-growing customer expectations in terms of improved products and services and reduced cost for these improved services year on year. Improved performance of the organization to meet customer demands is rewarded through more business orders.

The employees of the organization are the assets of the organization that keeps the organization nimble and agile to meet the customer expectations resulting in profits that meet the stockholders expectations. The employees are rewarded through promotions and...
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