Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers want today and will want in the future. The marketing department then plays an important role in taking these goods and services to market through all the channels the business sells through. This report is about identifying Argos key external stakeholders and also analysing the external stakeholders’ influence on Argos, Conclusion and finally, bibliography.
Argos is a subsidiary retailer of Home Retail Group, and was founded in 1973 by Richard Tompkins. It is the biggest supplier of consumer goods in United Kingdom and Republic of Ireland and has 750 stores. Argos Limited has about 51,000 employees and its headquarters are in Milton Keynes, Buckinghamshire, England. Argos serves over 130 million customers a year through our stores and takes 26% of sales through the internet channel alone. Four million customer orders either online or over the phone. On average, 18 million UK households, or around two thirds of the population, have Argos catalogue at home at any time. They intend to open approximately 20 stores this financial year. Argos.com was the most visited high street retail website in the UK in 2008. “Customers browse through the Argos catalogue, select items to purchase, pay for the items, and then collect the items from the in-store collection desk or have the item delivered to their home – it is a catalogue merchant” (Argos 2009). Argos key external stakeholders
According to Bennett (1988), “stakeholders are those who use the company’s products or services, those who work for the firm, those who own it, and those who are affected (even indirectly) by it”. Argos’ key external stakeholders are as follows 1.Customers
A customer, also called client, buyer, or purchaser, is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. This is typically through purchasing or renting goods or services. These are the consumers and are found at the bottom of the distribution channel. Argos has 750 stores in United Kingdom and Northern Ireland (Argos 750). Serve over 130 million customers a year through their stores and take 26% of sales through the internet channel alone (Argos 20090. “4 million customer orders either online or over the phone. On average, 18 million UK households, or around two thirds of the population, have... Argos catalogue at home at any time” (Argos 2009). Argos has stores in most cities in UK;
London; stores include, New Oxford Street, Holborn, Victoria, Marble Arch, Old Street, Camden, Walworth Road, Argos stores (2009)a Birmingham; stores also include, Birmingham Priory Square, Birmingham Union Street, Birmingham Pallasades, Perry Barr, Small Heath, Argos stores (2009)b Manchester; Argos has stores at, Salford Regents Park, Manchester Ancoats, Manchester Hulme, Manchester Fort, Salford Shopping City, Middleton, Argos stores (2009) c. Wales; Store locations are at, Sheffield Crystal Peaks, Worksop, Rotherham Howard Street, Meadow hall, Rotherham Park gate, Sheffield Angel Street, Mansfield Rosemary Centre, Argos stores (2009) d. Scotland; Ashington, Blyth, Cramlington, Wallsend Silverlink Shopping Park, South Shields, Glenrothes, Kirkcaldy Mercat Centre, Leven, Edinburgh Craigleith, Argos stores (2009)e. Argos also has international customers because the catalogues can be accessed online and goods can be bought online.
Suppliers are those individuals or organisations from whom an organisation purchases items that are needed to carry out business activities. These are the inputs to the organisation and include raw materials and...