Ideas for Marketing Projects

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  • Topic: Management, Marketing, Consumer behaviour
  • Pages : 7 (908 words )
  • Download(s) : 79
  • Published : February 24, 2011
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* Customer Satisfaction Survey
* Consumer Perception Survey
* Service Quality Study
* Service Blueprinting
* Service Process Mapping – Back stage, on-stage
* Improving service quality using service blueprinting
* Competition Analysis
* Service standards
* Study on effectiveness of employee’s role in service delivery * Effectiveness of channels (distributors/ DSAs) in service delivery * Effectiveness of channels (on-line/ Internet) in service delivery * Customer Data Analysis

* Study of Institutional markets
* Effectiveness of promotion schemes
* Measurement of Brand awareness and brand perception
* Customer Loyalty study
* Study of purchase influencing factors
* Customer Profiling
* Advertising effectiveness study
* JIT (just in time)
* EOQ
* ABC analysis
* vendor performance
* quality circle
* TQM
* ISO 9000
* value engineering
* centralize purchase
* management audit
* company analysis with ratio/fund flow
* study of stock exchange
* role of SEBI
* joint venture
* takeover
* merger
* marginal cost as management tool
* product life cycle
* media plan
* test marketing
* export pricing
* role of small scale industries in developing nation
* role of SIDBI
* role of EXLM bank
* study of financial institute
* mutual fund
* Privatization insurance, road, ports etc.
* waste management
* trade union movement in India
* labour welfare scheme
* working capital management
* cash management / fund management
* importance of budget
* invisible exports
* tourism industries
* brand equity
* bench marking
* co-operative movement in Agro-product
* marketing Agro-product
* DOT COM company in future
* IT Parks
* South East Asian origin
* FDI
* Regional Grouping / Trade Block
* SEZ
* packing need
* social forestory
* comparative study of industries (either financial angle or marketing angle or techno angle) * marketing of SSI produt
* warehousing
* transport
* IATA – role function
* communication and custom service
* universal bank
* credit cards
* health economics
* Body language
* role of financial institutions in industrial development * NBFC's
* GDR's / ADR's
* debt markets
* securitization
* commercial paper
* forex and treasury
* performance appraisals
* private sector banks
* comparative study of 2 financial institutions
* need and importance of financial analysis
* tax and non tax revenues
* deficit financing
* corporate finance
* corporate restructuring
* telebanking
* internet banking
* capital markets
* FII's and India
* failure of mutual funds
* comparative study of mutual funds
* emotional intelligence
* organization culture in Indian organization
* conflict management
* time management
* interpersonal relations
* professional stress
* performance appraisals
* performance 360 appraisals
* counseling
* transactional analysis
* organizational development
* motivation
* group dynamics
* Vedic management
* human relations
* VRS
* retrenchment
* layoffs
* training and development
* recruitment in Indian organization
* rural marketing
* CRM
* customer retention
* management of services
* customer behaviour with product
* FEMA
* tele marketing
* sky shops
* net work marketing
* global marketing
* industrial goods marketing
* marketing mix case study
* promotional strategies
* exchange offers
* after sales service
* celebrity marketing
* PLC
* role of advertising
* product...
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