Idea Cellular Strategy

Topics: Aditya Birla Group, Kumar Mangalam Birla, Kolkata Pages: 4 (1281 words) Published: February 12, 2013
Idea Cellular:
Idea Cellular is nothing but a company (wireless telephony) that operates in around twenty two telecom circles i.e. in India. In 1995 it came into existence. It began as a joint business enterprise in between Aditya Birla Group, Tatas, and AT&T by appending Wings Cellular (that operated in UP, MP), Tata Cellular and Birla AT&T communications. At the starting it had just some degree of footprint in the field of GSM. In the year of 2004 Escotel acquisition provided Idea a properly pan India presence wrapping MP, AP, Goa, Gujarat, UP, Maharashtra, Chhattisgarh, Haryana, Delhi, West Bengal, Kerala, Rajasthan. It had won award of GSM Association for best billing as well as customer care solutions for two successive years. Pestle Analysis:

The growth of telecom sector is very fast in India. Indian telecom industries have third highest position in the globe. At present there are 225 million mobile subscribers. Political Attention| Government is giving special attention to these private sectors. TRAI is the government body for telecom industry which controls all service providers. In India out of 100 people 1.38 people have telephone, but set target is 6 people per 100. It means there is requirement of more 45 million connections which cost around 60 billion US$. In today’s condition the there is political stability is in favor of the telecom industries.| Economical Attention| Wealth of any country depends upon its economic condition. India comes under growing economy. India was also less affected by the recession than other developed countries. So there are more chances of continuous growth for India. Telecom Industry contributes 1% to GDP. Therefore the economic condition of India is good for the telecom sector.| Social Attention| The telecom industry has brought revolution in the societies of India in the field of communication. It is decreasing the cost and the time-period for the transfer of messages. In 2005 there were 110...
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