Idea Cellular

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  • Topic: Mobile phone, GSM, Aditya Birla Group
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  • Published : September 10, 2012
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GUWAHATI UNIVERSITY
A Training Report submitted in partial fulfillment of the requirements for the award of the Degree of the Bachelor of Business Administration (Industry Integrated), Guwahati University on

IDEA CELLULAR LTD DELHI,
PROMOTIONAL STRATEGY OF IDEA CELLULAR LTD.

Under organizational Guidance of institutional Guidance of:: shameena Gupta

under Prof. Dire

ctor, ATM-GBS

Prepared and submitted by: Ankit Gupta

G.U.Registration No. 09-02-0055 of 2009-2012

CERTIFICATE
This is to certified that Ankit Gupta, a student of the Guwahati University has prepared his Training Report entitled “IDEA Cellular Limited.” under my guidance. He has fulfilled his all requirements under the regulations of the MBA (IIP) & BBA (IIP) Guwahati University, Leading to the B.B.A. (IIP) degree. This work is the result of his own investigation and the project; neither as a whole nor any part of it was submitted to any other University or Educational Institution for any research or diploma.

I wish his all success in life.

Prof. Shameena Gupta Director of ATM-GBS Delhi

STUDENTS DECLARATION
I hereby declare that the Training Report conducted at

IDEA Cellular Limited. Under the guidance of Prof. Shameena Gupta Submitted in Partial fulfillment of the requirements for the Degree of BACHELOR OF BUSINESS ADMINISTRATION (Industry Integrated) TO GAUHATI UNIVERSITY, GUWAHATI Is my original work and the same has not been submitted for the award of any other Degree/Diploma/Fellowship or other similar titles or prizes.

Place: Ankit Gupta Date: No. 09-02-0049 Reg.

Acknowledgement
It is a pleasure to acknowledge many people who knowingly & unwittingly helped me, to complete my project. First of all let me praise God for all the blessings, which carried me through all those years. I am particularly indebted to Mr.Sanjeev Gupta, Principal of college, which inculcated in me utmost respect for human values and groomed me up in the field of management to take on the challenges of the competitive world. First and foremost, I would like to express my regards to Mrs.Shameena Gupta for her constant encouragement and support. I would also like to express my immense gratitude towards all the lecturers of our college for providing the invaluable knowledge, guidance, encouragement extended during the completion of this project. I extend my sincere gratitude to all my teachers and guide who made unforgettable contribution. Due to their sincere efforts I was able to excel in the work entrusted upon me.

Last but not the least; I am grateful to my parents, my siblings, my friends and all well wishers for their moral support and encouragement during the entire period of time.

Ankit Gupta BBA, (IIP) 3rd Semester

CONTENTS
Certificate………………………………………………………………… ……………………..2 Student declaration…………………………….. ………………………………………….3 Certificate from the organization……………………………………………….…..4 Acknowledgement…………………………………………………….... ..................5

CHAPTER -1
INTRODUCTION 1.1 General Introduction about the sector 1.2 Industry profile. a. Origin and development of the industry.

CHAPTER-2
PROFILE OF THE ORGANIZATION 2.1 Origin of the Organization. 2.2 Growth and development of the organization. 2.3 Present status of the organization. 2.4 Functional Departments of the organization. 2.5 Product and service profile of the organization competitors.

CHAPTER-3
DISCUSSIONS ON TRAINING. 3.1 Student work profile, tools and techniques used 3.2 key Learning. 3.3 SWOT Analysis

CHAPTER-4
STUDY OF SELECTED RESEARCH PROBLEM 4.1 Statement of research problem 4.2 Statement of research objectives 4.3 Research design and methodology

CHAPTER-5
ANALYSIS

5.1 Analysis of data 5.2 Summary of findings.

CHAPTER-6
SUMMARY AND CONCLUSIONS 6.1 Summary of Learning Experience. 6.2 Conclusions and Recommendations.

BIBLIOGRAPHY

CHAPTER 1 INTRODUCTION.

General Introduction about the sector.
The Indian telecommunications industry...
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