Study report No. 04/2008
European Commission, DG Enterprise & Industry e-Mail: firstname.lastname@example.org, email@example.com
Impact Study No. 04/2008
ICT and e-Business Impact in the Retail Industry
A Sectoral e-Business Watch study by empirica GmbH
Version 4.0 September 2008
This report was prepared by empirica on behalf of the European Commission, Enterprise & Industry Directorate General, in the context of the "Sectoral e-Business Watch" programme. The Sectoral e-Business Watch is implemented by empirica GmbH in cooperation with Altran Group, Databank Consulting, DIW Berlin, IDC EMEA, Ipsos, GOPA-Cartermill and Rambøll Management based on a service contract with the European Commission.
e-Business in the Retail Sector
About the Sectoral e-Business Watch and this report
The European Commission, Enterprise & Industry Directorate General, launched the Sectoral eBusiness Watch (SeBW) to study and assess the impact of ICT on enterprises, industries and the economy in general across different sectors of the economy in the enlarged European Union, EEA and Accession countries. SeBW continues the successful work of the e-Business W@tch which, since January 2002, has analysed e-business developments and impacts in manufacturing, construction, financial and service sectors. All results are available on the internet and can be accessed or ordered via the Europa server or directly at the SeBW website (www.europa.eu.int/comm/enterprise/ict/policy/watch/index.htm, www.ebusiness-watch.org). This document is a final report of a Sector Impact Study, focusing on electronic business in the retail industry. The study describes how companies use ICT for conducting business, and, above all, assesses implications thereof for firms and for the industry as a whole. The elaborations are based on an international survey of enterprises on their ICT use, econometric analyses, expert interviews and case studies.
Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use which might be made of the following information. The views expressed in this report are those of the authors and do not necessarily reflect those of the European Commission. Nothing in this report implies or expresses a warranty of any kind. Results from this report should only be used as guidelines as part of an overall strategy. For detailed advice on corporate planning, business processes and management, technology integration and legal or tax issues, the services of a professional should be obtained.
This report was prepared by empirica GmbH on behalf of the European Commission, Enterprise & Industry Directorate General. The main author was Maria Woerndl. The study is a deliverable of the Sectoral e-Business Watch, which is implemented by empirica GmbH in cooperation with Altran Group, Databank Consulting, DIW Berlin, IDC EMEA, Ipsos, GOPA-Cartermill and Rambøll Management, based on a service contract with the European Commission (principal contact and coordination: Dr. Hasan Alkas). The SeBW would like to thank Paul Brackel (Consultant), Enrico Colla (Negocia), Cécile Grégoire, (EuroCommerce) and Kai Hudetz (ECC Handel) who were members of the Advisory Board in 2007/2008, for their valued feed-back, comments and contributions to this study.
For further information about this Sector Study or the Sectoral e-Business Watch, please contact:
empirica Gesellschaft für Kommunikations- und Technologieforschung mbH Oxfordstr. 2, 53111 Bonn, Germany firstname.lastname@example.org
Sectoral e-Business Watch c/o empirica GmbH Oxfordstr. 2, 53111 Bonn, Germany email@example.com
European Commission Enterprise & Industry DirectorateGeneral
ICT for Competitiveness and Innovation
Material from this report can be freely used or reprinted...