CURRENT SITUATION ANALYSIS
Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company is widely recognized by its logo which is an apple that is bitten on the right side which symbolizes lust, knowledge, hope and anarchy. Apple’s most famous products include the iPad, the iPhone, the iPod, and the MacBook series of laptops. All products offered by Apple use the iOS operational system. On August 20th, 2012 the company’s value broke the world record which is 624 billion dollars.
iCloud is one of the company’s flagship applications, which allows its users to store data on remote computer servers, so that they can synchronize that data with almost every device that has the iOS system. The iCloud system provides its users with the ability to upload everything from music to books, photos, apps, and etc. Every iCloud account offers 5gb of free storage space, additional space be purchased in 10, 20 or 50 GB. Other features that the application has are Find My Phone which allows users to track the location of their iOS device or Mac. Find My Friends is another feature which allows users to share their location. Back To My Mac is a service on the iCloud that allows users to login remotely to other computers configured with the same Apple ID. iTunes Match is newest feature of the storage app, customers can match and scan tracks from CDs or other sources and listen to the same tracks on iTunes free of charge. iCloud’s main competitors include Amazon Cloud Drive, Box.net, Dropbox, and Microsoft Skydrive.
Amazon Cloud Drive is a storage system much like the iCloud, it was launched in March 2011 by Amazon.com, just like the iCloud it offers 5 GB of free storage, any additional storage can be purchased, the cost is 1$ per GB a year, which is a lot cheaper than the product that Apple Inc....
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