Icici Bank- Strategy Analysis

ICICI Bank : Strategy Analysis

Table of Contents
ICICI Bank : Strategy Analysis 1
ICICI Bank 4
Brief History: Evolution of the Entity with respect to Time 4
Inception 4
Establishing Synergy: Consolidation 5
ICICI Bank in the Retail sector 6
How it all began 6
ICICI’s perspective of the retail market and the elements of strategy 7
Corporate relationships 7
Technology 8
Operational excellence 8
ICICI and International Business 9
International remittance key corridors for India 9
Business Model 10
ICICI Bank Approach 10
Agri and Microfinance sector 12
Rural, Micro-Banking & Agribusiness Group (RMAG) 13
Mapping the Possibilities 14
The Distribution Network 15
ICICI and Corporate Division 16
Leveraging Technology 17
Focussed Group Approach 17
Leveraging relationships 18
E- Finance In ICICI Bank 19
The Way Ahead 19
Corporate Social Responsibility: ICICI Bank 19
The Core Social Values of ICICI and The Strategic Approach to Achieve them 20
Alignment of the Firm’s Objective with its CSR 21
Tools for Firm Analysis 21
Value Chain 25
Generic Competitive Strategies 26
BCG Matrix: 27
Resource Based View(RBV) 28
Porter’s 5 Force Model: 32

ICICI Bank

Brief History: Evolution of the Entity with respect to Time  

Inception
ICICI Bank traces back its origin to 1955 when, at the initiative of World Bank, the Government of India and representatives of Indian industry, The Industrial Credit and Investment Corporation of India Limited (ICICI) was incorporated with the objective of providing long-term and medium-term project financing to Indian businesses (Exhibit 1). In 1955 ICICI acted as a primary source of foreign currency in the Indian Market. Funding from World Bank, GOI, and other multilateral sources not withstanding ICICI was also one of the first Indian companies to raise funds from international markets. In 1956 itself the company declared its first dividend of 3.5%.
Spreading Wings:... [continues]

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