Ice Cream Galore Btec Unit 9

Topics: Marketing, Advertising, Sales Pages: 4 (935 words) Published: November 26, 2012
Ice Cream Galore

Made by: H.Hassan

* P1
describe the promotional mix used by two selected organisations for a selected product/service

* P2
explain the role of promotion within the marketing mix for a selected product/service

* P3
explain the role of advertising agencies and the media in the development of a successful promotional campaign

* P4
explain the reasons behind the choice of media in a successful promotional campaign

The Promotional mix contains out of different elements who are necessary for the information of all target customers that means it’s not just for the people who already know about the product but also for the people who are completely unaware it all depends on how you use the elements of the promotional mix which are: 1.Advertising

Any paid form of non-personal communication through mass media  about a service or product  or an idea is called advertising.  It is done through non personal channels or media.   Print advertisements, advertisements in Television, Radio, Billboard, Cataloges, Direct mails, In-store display, , emails, posters are some of the examples of advertising.  Paid promotion and presentation of goods, services, comes under the advertisement 2.Personal selling

This is a process by which a person persuades the buyer to accept a product or a point of view or convince the buyer to take specific course of action through face to face contact. Examples: Sales Meetings, sales presentations, sales training, samples and telemarketing etc.  It can be of face-to-face or through telephone contact.   3.Sales promotion

Many different products are often sold with a discount. Companies use these kind of sales promotion a lot. They do this so that more people will buy the product, resulting in a bigger profit or so they can get rid of their old products because they are waiting for a new product to come out

4.Public relations
A lot of big businesses also have a negative side. It’s the...
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