Ibus2301 Boost Juice

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  • Topic: Juice, Juice bar, Juice bars
  • Pages : 5 (1405 words )
  • Download(s) : 288
  • Published : May 21, 2013
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Boost Juice

Main Idea:
* Obesity and health issues are becoming issues for all countries, and companies in the Wellness Category are seeing massive growth * A alternatives of the quick hamburger(a healthy fast food alternative) * Dan Titus, Director of the Juice and Smoothie Association stated. “The Juice and Smoothie business is such a lucrative venture. Smoothie-type products are sold all over the world on cruise ships and golf courses; in bars, movie theatres and hospitals. Companies are seeing this market as a growth opportunity. Consumers are looking for an alternative to soda; the healthy attitudes that consumers are expressing reflects in the smoothie trend.

Competitive advantage:
* Unique formula
* Janine consulted with nutritionists and naturopaths to create a menu of healthy juices and smoothies that were free of preservatives, artificial flavors and colors. * Her range of TD4 low fat frozen yoghurts used in the smoothies contain live cultures streptococcus thermophillis and lactobacillus delbruekil for added nutritional benefits

Strategy:
1. Complementary Products
As well as our fabulous drinks, we also sell a range of healthy snacks including wraps, fresh yoghurt, fruit, muesli bars, banana bread, as well as bottled water & reusable Boost Mugs!

2. Supermarket Range
Boost introduced a new range of bottled juices, frozen yoghurt and healthy snacks readily available at supermarkets.

3. Support the improvement of environment to achieve the social position

Global:
* One store in Adelaide has grown into 187 stores throughout Australia and 47 stores overseas. 1) In May 2010, US based private equity firm, The Riverside Company acquired a major stake in the Boost Investment Group. Moving forwardAfter Janine’s plans for global domination took off, she decided to form the Boost Investment Group (B.I.G.) for further ventures in Australia. B.I.G.’s first acquisition is Mexican food outlet chain Salsa’s. BIG and Salsa’s are now expanding throughout Australia, with 12 stores already taking the Salsas message to the people!

Boost Juice Bar is a new style retail that specializes in selling fruit juice which flaunt on Healthy diet and emphasize the products is free of preservatives, artificial flavors and colors. Boost Juice Bars was formed in 2000 with the first store located in Adelaide. Through the franchising in these few years, the company has expanded internationally in Asia, Europe, Russia and the Middle East. Obesity and health issues are becoming international issues, and companies in the Wellness Category are seeing massive growth. The main strategy of the company is going to monopolize the fast food market by providing a healthy alternative. Boost Juice Bar has unique formula consulted with nutritionists and naturopaths to make the juice and include TD4 low fat frozen yoghurts used in the smoothies contain live cultures streptococcus thermophillis and lactobacillus delbruekil for added nutritional benefits. Except the normal juice and smooth, the company also sells a range of healthy snacks to increase the purchasing behavior in order to increase the market competitiveness. In 2000, the first store opened in Adelaide. After few years, one store in Adelaide has grown into 187 stores throughout Australia and 47 stores overseas.

For future international development, Boost Juice Bar collected the funds in May 2006 through sold the stores in New Zealand to Tank Juice who are now operating them under the Tank brand after the franchisers was put into liquidation. This is a simple Retrendnment Strategies. It was a right chose to give up the development in New Zealand and fought into a new market.First, New Zealand is not an agricultural country. Although the highly mechanized agriculture has risen the total output, but the food are also need to import from other countries, cannot be self-sufficient. It means the margin cost would be increased. Next, New...
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