IBUS201 Assignment2
IBUS 201 Individual Assignment 2 Cover Sheet
Fonterra Incident in the International Business Environment
Abstract:
Currently, increasing number of firms get a powerful influence by the dynamic international business environment. Fonterra 2013 incident will be analysed in order to identify the key factors of failure. Firstly, the importance of international business environment for Fonterra will be illustrated briefly. Next, the report is focus on the crucial problems and mention about clostridium botulinum, which mainly refer to corporation social responsibility and ethnic behaviour aspects. Then the article will describe and evaluate the methods by the company to solve the issues. In addition, better ways for settle the problems and reasons for that will be involved as well. Last but not least, there will be some implications for companies and managers if they suffer from a similar condition in international business activities. Overall, the report will indicates the failure of Fonterra associated with contamination and primarily analysis how to deal with such issues in international business environment.
Name: Hanyu Li
Student ID: 300347238
Course Coordinator: Dr. Yang Yu
Word Count:
Date Submitted: 05/02/2015
1. Introduction
International business environment contains various kinds of aspects such as society, economy, politics, regulations and technology. The significance of international business environment for firms is obviously that the environment can affect how a business operates, can have prominent effects on a firm 's success and productivity (The Environmental Factors That Affect a Business). Trading across national boundaries creates jobs, increases sales, balances periodic fluctuations and provides products and services at the same time (The Importance of the International Business Environment). As for the case of Fonterra incident happened in 2013 because of the clostridium botulinum, which had a seriously negative impact on Fonterra.
Fonterra Incident in the International Business Environment
Abstract:
Currently, increasing number of firms get a powerful influence by the dynamic international business environment. Fonterra 2013 incident will be analysed in order to identify the key factors of failure. Firstly, the importance of international business environment for Fonterra will be illustrated briefly. Next, the report is focus on the crucial problems and mention about clostridium botulinum, which mainly refer to corporation social responsibility and ethnic behaviour aspects. Then the article will describe and evaluate the methods by the company to solve the issues. In addition, better ways for settle the problems and reasons for that will be involved as well. Last but not least, there will be some implications for companies and managers if they suffer from a similar condition in international business activities. Overall, the report will indicates the failure of Fonterra associated with contamination and primarily analysis how to deal with such issues in international business environment.
Name: Hanyu Li
Student ID: 300347238
Course Coordinator: Dr. Yang Yu
Word Count:
Date Submitted: 05/02/2015
1. Introduction
International business environment contains various kinds of aspects such as society, economy, politics, regulations and technology. The significance of international business environment for firms is obviously that the environment can affect how a business operates, can have prominent effects on a firm 's success and productivity (The Environmental Factors That Affect a Business). Trading across national boundaries creates jobs, increases sales, balances periodic fluctuations and provides products and services at the same time (The Importance of the International Business Environment). As for the case of Fonterra incident happened in 2013 because of the clostridium botulinum, which had a seriously negative impact on Fonterra.