Ibm’s Strategy Concerning E-Commerce

Michael Lee Mijares     November 6, 2012
BSBA IV/Blk I

1. What is IBM’s strategy concerning E-commerce?

IBM E-Commerce Consulting
Social networking and mobile commerce have changed the dynamic between buyer and seller. As power has shifted to the consumer, enterprises need to facilitate effective customer collaboration and differentiated customer experiences. Quality insight into shifting consumer behaviour can help develop a customer strategy that redefines value by enabling immediate action to improve service. Regardless of the channel consumers select to approach you–traditional, social media or mobile–you want to provide a consistent end–to–end user experience to attract new customers and create new revenue streams.
Whether you need to design and deploy a new business–to–business or business–to–consumer e–commerce strategy or enhance the one you already have, IBM e–commerce solutions to help you create a next–generation web platform built on the IBM WebSphere Commerce e–commerce software. Project accelerators such as RAPID can help you more quickly deploy new cross–channel capabilities while reducing overall cost, time to value and risk.
The e–commerce practice in IBM Global Business Services builds solutions that leverage multiple components, including:
Customer experience strategy: Leverages key insights from digital agency IBM Interactive to help provide an enhanced multichannel customer experience, user experience design and full life–cycle development
Existing web experience enhancement: Approaches to better leverage content management, portals, product catalogues and user experience
Smarter sales and marketing: Techniques from the WebSphere Commerce development lab and service support to help provide deep integration skills and faster–to–market deployment
Time to values: Services leveraging prebuilt assets, global talent pools and accurate estimating tools and techniques to help you get to market faster.
Business Challenges... [continues]

Read full essay