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“MARKETING STRATEGIES OF IBM GLOBAL SERVICE INDIA”

A Study Project Report
Submitted in partial fulfillment of the requirements for the Award of degree of Bachelor of Business Administration
2010-2013

Submitted By: Under the Guidance of:
Garima TandonMs. Swati Wadhwa
01119301810(Assistant Professor)

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
Kasturi Ram College Of Higher Education, Narela

Student Undertaking

This is to certify that GARIMA TANDON had completed the Project titled “MARKETING STRATEGIES OF IBM GLOBAL SERVICE INDIA." under the guidance of Ms. Swati Wadhwa in the partial fulfillment of the requirement for the award of Bachelor of Business Administration of Guru Gobind Singh Indraprastha University, Delhi. This is an original piece of work & I have not submitted it earlier elsewhere.

GARIMA TANDON

ACKNOWLEDGEMENT
The present work is an effort to throw some light on “Marketing Strategies of IBM Global Service India” The work would not have been possible to come to the present shape without the able guidance, supervision and help to me by number of people. With deep sense of gratitude I acknowledged the encouragement and guidance received by Mr. Sanjeev Bhajpayee (Marketing Manager) I also convey my heartfelt affection to him who helped and supported me during the course, for completion of my thesis.

GARIMA TANDON

PREFACE
IBM India's revenue is up 45% from a year ago, largely contributable to a strategic approach and highly penetrative marketing strategy, and it keeps winning its share of large deals, such as a 10-year, $750 million contract it signed in 2004 with Bharti Tele-Ventures, India's No. 1 telecom company, to manage its data centers and develop new billing, sales, and data-warehousing systems. But it's not just about trading high-priced jobs for low-priced ones; Indian operations also help win U.S. business. The IBM Global service India's India...
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