Ibm Business Report

MKTG 3495
California State University East Bay
Hayward, CA 94542

March 12, 2009

Dr. Sweety Law
California State University East Bay
Department of Marketing & Entrepreneurship
Hayward, CA 94542

SUBJECT: Business Report on the IBM Corporation

Dear Dr. Law,

Enclosed is our business research report about IBM Corporation. This report was written as a group project for the class Marketing 3495. In this report, reader may find some of the information about IBM interesting such as: how the company started? What is IBM marketing strategy? Etc. Through this research, we’ve learned a great deal about IBM Corporation. We are all inclined towards looking at future job opportunities offered by IBM.

Thank you for your help with this project. If you have any questions, please feel free to contact any of our group members any time. We look forward to your comments.

Sincerely,

Kristine Giannini
Craig Lambton
Regina Movillion
Mattie Pinon
Phuong Tran

IBM CORPORATION

[Business Report Assignment]

Prepared by

Kristine Giannini

Craig Lambton

Regina Movillion

Mattie Pinon

Phuong Tran

Prepared for

Dr. Sweety Law
Date submitted
March 12th, 2009

Business Communication
Department of Marketing & Entrepreneurship
California State University, East Bay at Hayward, CA
Marketing 3495--05

Table of Contents

Executive Summary……………………………                         4

History of IBM………………………………… 5

Major Products and Services………………….. 10

IBM Financial Report………………………… 14

IBM Competitive Analysis…………………… 21

IBM Business Philosophy…………………….. 27

Works Cited…………………………………… 33

EXECUTIVE SUMMARY

History of IBM Corporation
      This section includes information about: how IBM started and who found it, IBM’s historical products and how they influence the market.

Hardware Industry Market and Competitive Analysis
This section includes the information about: the current industry information, an... [continues]

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