Ibanez Guitars Report

Only available on StudyMode
  • Download(s) : 15
  • Published : January 18, 2011
Open Document
Text Preview
|
Ibanez xpt 700|
Sales analysis report|
|
Submitted to: DR NASREEN HUSSAINDate: December 2nd 2009|

LETTER OF TRANSMITTAL:
December 2nd, 2009
Salman saeed,sales manager
Ibanez guitars, Pakistan

Hoshino Gakki
C.E.O, Ibanez guitars
Pennsylvania, U.S.A

Dear Mr .Gakki
We are submitting to you the report, due December 2nd 2009,that you requested. the report is entitled Ibanez xpt700 sales report. the purpose of the report is to inform you about the sales analysis of our new model xpt700.the contents of this report concentrate on the competition our product is facing in the market and the customer reviews regarding our product and recommendations on how we can enhance the quality of our product. if you have any questions concerning our report you can contact us at 021-38746593. Sincerely,

Salman saeed
____________
Sales manager
TABLE OF CONTENTS:

Executive Summary4
Introduction5
Problem solving10
Analysis12
Conclusion15
Recommendations16
Appendices18
References27

EXECUTIVE SUMMARY:

Introduction:
* The main goal of this report was to review the sales of the latest Ibanez model xpt700. * To achieve this goal our team was split into two small groups.ali,asad and salman in one and babar,osama and saad in the other. * One group concentrated on the problems our product was facing in the market and the other concentrated on surveys and gathering reviews from customers. * The report has concentrated on various locations in which our product is sold including. * the report also presents reviews based on tough competition with other companies such as Gibson and fender. * Also included are some recommendations which would help us achieve a competitive advantage over Gibson and fender.

INTRODUCTION:

History:
Ibanez has a long and varied history dating back over 100 years. The company began life in Japan in 1908 originally as the Hoshino Gakki manufacturing and selling stringed instruments. By the 1960’s these were distributed in the US through the guitar maker Harry Rosenbloom and his Elger Guitars company. They choose the Ibanez name to avoid the “made in Japan” connotations which at the time were related to low quality goods.

Ibanez guitars have long been associated with Rock and metal as the guitars included highly stylized body shapes, slimmer necks and flatter fingerboards coupled with modern electronics featuring high output designs and pickups

For many years the company has been synonymous with rock players and has a variety of artists using their guitars including Joe Satriani, Steve Vai, Paul Gilbert and Krist Novoselic of Nirvana.

Ibanez XPT700 Xiphos Electric Guitar

Ever since Ibanez released the Iceman, they have been pushing to produce more radical body styles and different forms of the X & V Designs. The Xiphos' neck-thru body design delivers the ultimate sustain. Its Ibanez Edge III Tremolo delivers maximum performance and tuning stability. Ibanez has also been working on a new way of painting guitars. The Chameleon finish is an awesome innovation. The paint responds to light and it appears to change color as the guitar moves. The Ibanez XPT700 is definitely an eye catcher...The Neck-Thru body design of the XPT700 delivers the ultimate sustain...Its the best sounding Ibanez yet.

Followed are some specifications of the xpt700:
Neck Type| 5pc Wizard II Maple/Walnut neck-thru|
Body| Mahogany wing body|
Frets| Jumbo fret|
Bridge| Edge III bridge|
Neck Pickup| DiMarzio D Activator (H) neck pu|
Bridge Pickup| DiMarzio D Activator (H) bridge pu|
Hardware Colour| Cosmo Black|
Finish| Red Chameleon|
Neck Dimensions| Scale| 648mm/25.5"|
| Width at Nut| 43mm|
| Width at Last Fret| 56mm (at 21 F)|
| Thickness at 1st| 19mm|
| Thickness at 12th| 21mm|
| Radius| 400mm|

Features:.
The XPT700CM's "Chameleon" finish responds to light...
tracking img