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UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)
FACULTY OF BUSINESS AND FINANCE

Unit Plan 1. Unit Code & Unit Title:

UBMB3013 INTERNATIONAL BUSINESS

2.

Course of Study:

Bachelor of Business Administration (Hons) Bachelor of Marketing (Hons) Bachelor of Business Administration (Hons) Entrepreneurship

3.

Year of Study: Year One, Year Two & Year Three

4.

Year and Trimester: 201105

5. 6.

Credit Hour

3 credit hours

Lecturing hours and Tutoring hours 2 hours lecture once a week for the duration of 14 weeks 1.5 hours tutorial once a week for the duration of 14 weeks

7.

Lecturer: Ms Ho Chou Leng (hocl@utar.edu.my) Ms Ng Yin Kuan (ngyk@utar.edu.my)

Mr Oon Kam Hoe (oonkh@utar.edu.my)
8. Tutors: Ms Ho Chou Leng (hocl@utar.edu.my) Ms Ng Yin Kuan (ngyk@utar.edu.my)

Mr Oon Kam Hoe (oonkh@utar.edu.my) Ms. Wong Ai Ying (wongay@utar.edu.my) 9. 10. Moderator Mr. Suresh a/l Nodeson Mode of Delivery:

Lecture and Tutorial

Unit Plan of UBMB/UKMB 3013 International Business

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11.

Objective:

This unit offers the field of study that focuses on business activities that cross around national boundaries. It includes exports and imports as well as foreign direct investment (FDI), global business strategy and multinational enterprises (MNEs). The aim of this unit is to provide a panorama of the most important activities in international business and to offer a framework of working from the managerial perspective. On completion of this unit, a student shall be able to: • explain the rationale for "going international" • identify the external environmental factors influencing international business • describe the importance of selecting a suitable method of market entry • examine the major issues concerning multinational companies • analyze the current trends in international business. Main Text: 1. Hill, C. W. L. & Hernández-Requejo, W. (2011). Global business today (7th ed.). New York: McGraw Hill/Irwin Additional Readings: 2. Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2007). International business: Environments and operations (11th ed.). Upper Saddle River, New Jersey: Pearson/Prentice Hall. 3. .Griffin, R. W., & Pustay, M. W. (2010). International business (6th ed.). Upper Saddle River, New Jersey: Pearson/Prentice Hall. 4. Shenkar, O., & Luo, Y. (2004). International business. Hoboken, New Jersey: John Wiley & Sons Inc. 5. Wild, J. J., Wild, K. L., & Han, J. C. Y. (2010). International business: The challenges of globalization (5th ed.). Upper Saddle River, New Jersey: Pearson/Prentice Hall.

12.

Learning Outcome:

13.

Reading List:

14.

Method of Assessment:

No. 1.

Method of Assessment Coursework a) Mid-trimester Test b) Group Assignment c) Group Presentation Total Final Examination 16% 16% 8% 40% 40 marks 40 marks 20 marks 100 marks

Total 40%

2.

60% 100%

GRAND TOTAL Coursework (40%) a) Mid-trimester Test 16% (40 marks)

Mid-trimester test is scheduled on WEEK 7. The test covers topic 1 – 5. The duration of the mid-trimester test will be one hour. Students are required to answer TWO (2) compulsory short essay questions.

Unit Plan of UBMB/UKMB 3013 International Business

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Note: Candidates who are unable to attend mid-trimester test must produce evidence from an appropriate source and with valid reason(s) strictly within one week from the date of the test. Failure to do so, your score will be automatically nullified. There will not be any make-up test for absences without any valid reason. b) Group Assignment 16% (40 marks) Assume that you are planning to expand your business to another country. Write a detailed report to explain the reasons for choosing a specific country and describe how your product can be sold effectively under the influence of legal and socialcultural conditions of the particular country. Your report should also highlight the entry, marketing and staffing strategies to ensure your business success. The written...
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