Hype Cycle
Each Hype Cycle drills down into the five key phases of a technology’s life cycle.
1. Technology Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven.
2. Peak of Inflated Expectations: Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies take action; many do not.
3. Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.
4. Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.
5. Plateau of Productivity: Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology’s broad market applicability and relevance are clearly paying off.
The term "Hype Cycle" and each of the associated phases are now used more broadly in the marketing of new technologies.
Gartner's 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines
2013 Hype Cycle Special Report Evaluates the Maturity of More Than 1,900 Technologies
Gartner to Host Complimentary Webinar "Emerging Technologies Hype Cycle for 2013: Redefining the Relationship," August 21 at 10 a.m. EDT and 1 p.m. EDT
The evolving relationship between humans and machines is the key theme of Gartner, Inc.'s "Hype Cycle for Emerging Technologies, 2013." Gartner has chosen to feature the relationship between humans and machines due to the increased hype around smart machines, cognitive computing and
1. Technology Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven.
2. Peak of Inflated Expectations: Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies take action; many do not.
3. Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.
4. Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.
5. Plateau of Productivity: Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology’s broad market applicability and relevance are clearly paying off.
The term "Hype Cycle" and each of the associated phases are now used more broadly in the marketing of new technologies.
Gartner's 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines
2013 Hype Cycle Special Report Evaluates the Maturity of More Than 1,900 Technologies
Gartner to Host Complimentary Webinar "Emerging Technologies Hype Cycle for 2013: Redefining the Relationship," August 21 at 10 a.m. EDT and 1 p.m. EDT
The evolving relationship between humans and machines is the key theme of Gartner, Inc.'s "Hype Cycle for Emerging Technologies, 2013." Gartner has chosen to feature the relationship between humans and machines due to the increased hype around smart machines, cognitive computing and