Hygeia International

HYGEIA INTERNATIONAL
CASE ANALYSIS

VIEWPOINT

Henry Livingstone – VP of the Africa/Middle

East region of Hygeia international

TIME CONTEXT

1960, after British Colony. Nigeria is growing

dramatically

I. STATEMENT OF THE PROBLEM

Would Hygeia International plan to create new line

of business be profitable and accepted at Nigerian economy/culture? II. STATEMENT OF THE OBJECTIVES

1. Nigeria Expansion
2. Mass production of poultry using technology
3. Two to three years recovery of capital

III. AREAS OF CONSIDERATION

STRENGTH
 Fertile land

WEAKNESSES
 Poor technology
 Poor developing country
 Few skilled instructors
 Few skilled farmers

OPPORTUNITY
 Free price system
 Population growth

THREAT
 Diverse culture
 Critical agricultural sector

IV. ASSUMPTION

The political risks might affect the operation

of the business. Agriculture was in the hands of private-sector operators. The government involvement was limited.

V. ALTERNATIVE COURSES OF ACTION (ACA)

 Nigeria economy for expansion is very risky but the return of

investment have possibility to be high. Introducing the use of technology might be useful in a country that is slowly finding it’s way to economical growth.

VI. ANALYSIS

 Mismanagement of the economy in Nigeria was characterized by

instability socially, politically and economically.
 Human resources is needing experts for them to be trained.

VII. CONCLUSION

 Various development approaches from international market have

been adopted in Nigeria. The government has been directly involved but not fully associated with it and the efforts have not been able to fully unlock the available potentials. It shows that the government is moving in the right direction.

VIII. PLAN OF ACTION

 The agricultural sector in Nigeria might be critical but the possibility

of turning in into profitable market is great. High efforts from the private sectors along with the government would be highly
recommended.