First, let’s see the definition of LOHAS. It is a lifestyle coming from the United States. It means living in a healthy and sustainable way. To be more specific, it represents caring about family’s health and ecological environment when doing shopping. Its concept is “healthy, happy, environmental, and sustainable”.
Now that you know the definition of LOHAS, let’s look at its main features in clothing, food, housing and transportation. First, in the area of clothing, LOHAS encourages people to wear natural fabrics. I’ll take Biological Cotton as an example. When planting Biological Cotton without chemical fertilizer, it reduces 70% of water consumption and 50% of cost compared to common cotton. According to the above statistics, Biological Cotton consumes much less cost and environmental resources than other fabrics. You may think although it’s healthy, it may be old-fashioned. But the fact is not like that. Many fashion brands take use of Biological Cotton, like H&M and Levi’s.
Second, in the area of eating, LOHAS encourages organic food. In the production of organic food, people don’t use chemical fertilizer or pesticides to guarantee the rich nutrition, good quality and high safety. In the UK, Prince Charles founded “Duchy Originals”, a brand of organic food. “Duchy Originals” covers a large range of food, for example meat, diary and chocolate.
Third, in the area of housing, LOHAS encourages the way of low-energy...