A. Issues and Symptoms (cause and effects)
OB issue: Potential sexist and racist practices
1. At Beauport’s previous job she was told that women would not be able to handle a marketing management job. 2. She believes this movement is a way to remove her from high level market management
OB issue: Lack of communication
Evidence: Gilman assumes that Beauport will appreciate the movement within the company and gain more marketing experience. He feels this is a reward for increased sales while she feels she is being moved away from her desired career path.
B. External Analysis
STEP analysis – (Any items of important?)
|Social |Technological | |Beauport believes she is being removed from management because |No significant information | |she is a physical minority | | |There is poor communication between employees and superiors | | |focusing on career goals | | | | | |Economic |Political (& Environmental) | |No significant information |Beauport may be denied a management position because she is a | | |women and not seen as a capable leader |
C: Internal Analysis
1) Detailed company information
• Although there is no proof of discrimination at Hy Dairies at Beauport’s previous place of employment, a similar position at another food production firm, she was clearly told that women and minorities could not handle a position in marketing management • Hy Dairies and Gilman believes that they are rewarding Beauport for her hard work and increased sales
2) Financial Analysis – Irrelevant to case
3) SWOT Analysis
|Strengths |Weaknesses | |Knows she wants to stay in marketing management |Poor communication with superiors on goals and direction within | |Good at her current marketing job (increased sales) |the company | | |Doesn’t see the benefits of working as marketing research | | |coordinator | |Opportunities |Threats | |Marketing research coordinator position could educate and help |Being stuck in a “backroom” job with no chance of advancement | |develop marketing skills |Being...