Preview

Hutch, Spice and Airtel

Powerful Essays
Open Document
Open Document
9944 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Hutch, Spice and Airtel
A Comparative Study Of Hutch, Spice and Airtel

A COMPARATIVE STUDY OF HUTCH, SPICE AND AIRTEL WITH RESPECT TO STUDENT’S SCHEME IN BANGALORE

Dissertation submitted in partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION OF BANGALORE UNIVERSITY

By SAJU RAGHAVAN Register Number: 05 MJCM 6039

Under the guidance of Prof. V.Chandrakala

2006 – 2007

A Comparative Study Of Hutch, Spice and Airtel EXECUTIVE SUMMARY In the money oriented economy, communication plays a vital role. In order to stay ahead of competitors telecom service providers need to operate with low costs, offer efficient services to attract new customers. Several telecoms operates offer a variety of telecom services. Mobile telephones have become an integral part of the growth, success and efficiency of any business economy.

TITLE OF THE STUDY: The title of the study is ‘A comparative study of Hutch, Airtel and Spice with respect to student’s scheme”.

OBJECTIVE OF THE STUDY: Customers are attracted through competitively superior offering and retained through satisfaction. So, the main objective of this comparative study is to know how satisfaction and dissatisfaction level of the customers of Hutch, Airtel and Spice with respect to student’s scheme

SCOPE OF THE STUDY: The scope of the study is that the research is limited to only Gottigere area only

RESEARCH METHODOLOGY: The research information have been collected through questionnaire. The sample size is taken as hundred and the questionnaire was distributed between them and the information was collected. The information collected is then tabulated, analyzed and then interpreted. Secondary data is also taken for the project from the internet for the purpose of the research.

FINDINGS: The main findings can be said as that Hutch is having the best market share

A Comparative Study Of Hutch, Spice and Airtel

among the students scheme. The problem faced by Airtel is its

You May Also Find These Documents Helpful

  • Powerful Essays

    TITLE PAGE “A COMPARATIVE ANALYSIS ON THE COMPETITIVE STRATEGIES OF TELECOM INDUSTRY WITH A SPECIAL FOCUS TO AIRTEL” CONTENTS |CHAPTER |PARTICULARS |PAGE NO. | |1. |EXECUTIVE SUMMARY |7 | |2.…

    • 2996 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Final Project Report

    • 7665 Words
    • 31 Pages

    The type of research undertaken for the study was descriptive research and the sampling design used is stratified proportionate random sampling. The sample size was 100.The target respondents were the customers of AIRTEL, AIRCEL, BSNL, and RELIANCE in a proportionate number. The data was collected using a standardized questionnaire, through the interview mode.…

    • 7665 Words
    • 31 Pages
    Good Essays
  • Powerful Essays

    Project Report

    • 17223 Words
    • 69 Pages

    A STUDY ON DATA SALES OF AIRTEL IN RURAL MARKET AT BHARTI AIRTEL LIMITED, TRIVANDRUM…

    • 17223 Words
    • 69 Pages
    Powerful Essays
  • Powerful Essays

    The project aims at understanding the Marketing strategies at Airtel and its impact on the perception of Airtel Cellular Services. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one. And there is no better way to retain a customer than to exceed his expectations. For this purpose it is essential to know the level of customer satisfaction. The focus of my research was the measurement of customer satisfaction level for the services provided by Bharti Airtel. The research was done for the corporate clients of Bharti Airtel. My job was not only to represent the Corporate Sales Dept. and collect the feedback from the clients but also to get the major complaints resolved through internal counselling. There can be no better opportunity to interact with the external as well as the internal customers of an organization. Finally the results of the research verify the fact that keeping the customer satisfied is the best strategy to not only retain…

    • 12266 Words
    • 50 Pages
    Powerful Essays
  • Powerful Essays

    REPORT ON BHARTI AIRTEL LIMITED Uploaded for www.projectsparadise.com CONTENTS Acknowledgment 3 Executive Summary 4 Introduction 5 Objectives 8 Methodology 8 • Primary Data Sources • Secondary Data Sources Analysis • SWOT Analysis 12 • BCG Matrix 16 • Porter Model 17 • Ansoff matrix 18 • Environmental Analysis 19 • Competitors Analysis 21 Findings 25 Recommendations 26 Bibliography 27 References…

    • 4719 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Business Research Proposal

    • 2203 Words
    • 9 Pages

    Etisalat was founded in 1976 as a joint-stock company between International Aeradio Limited, a British Company, and local partners. In 1983 the ownership structure changed - United Arab Emirates government held a 60% share in the company and the remaining 40% were publicly traded. The legal name is Emirates Telecommunication Corporation – Etisalat is the brand name.…

    • 2203 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Incorporated on July 7, 1995, bharti AIRTEL is a division of Bharti enterprises. The businesses of Bharti Airtel are structured into two main strategic groups…

    • 2853 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    A report submitted to Amity University as a part fulfillment of Full time MBA Telecom…

    • 5778 Words
    • 24 Pages
    Powerful Essays
  • Powerful Essays

    Airtel vs Vodadone

    • 9804 Words
    • 40 Pages

    This is to certify that the project entitled “To Study the Consumer Preference Regarding Airtel and Vodafone” completed during the session 2009-2011 for MBA degree is a bonafide piece of research work and all the sources used to complete this project are duly acknowledged. In case, the project report or any part of it is found to be copied or quoted without reference, I shall be solely held accountable for the repercussions arising there from.…

    • 9804 Words
    • 40 Pages
    Powerful Essays
  • Good Essays

    Summer Internship Report

    • 4519 Words
    • 19 Pages

    I hereby declare that this project report titled “Cell Site Profitability/Productivity” has been submitted by me for the award of the degree of Post Graduate Diploma in Management (Telecom Management), as partial fulfillment of the requirements for the Post Graduate Diploma in Management (Telecom Management)-2010-12.…

    • 4519 Words
    • 19 Pages
    Good Essays
  • Powerful Essays

    The study attempts to identify the most important drivers of customers’ satisfaction of Airtel in Bangladesh. This research also explores customers ' satisfaction towards the existing attributes of Airtel in Bangladesh. The survey conduct in Dhaka and Rangpur division during four weeks period in August and September, 2012, between 8th August to 6th September, 2012. The study surveyed 120 Airtel customers to determine the key factors that significantly influence on their perceptions. In the study, data have been collected by questionnaires. They are analysed by statistical tools namely mean, standard deviation (SD) and coefficient of correlation. This paper reports the findings from a survey on Airtel customers on these issues and tests a number of hypotheses pertaining to them. The result confirms that customer value is the most important drivers of customers’ satisfaction of Airtel in Bangladesh. The study shows that Airtel has been successful to build a superior image with some additional features in comparison to its competitors and the users are mostly satisfied with the initial price of Airtel connections, handsets and network. The study also reveals that there are some factors like quality of air time, service of helpline, service of information centres, high billing rate etc. that are acting behind customers’ dissatisfaction and need to be improved for higher market share.…

    • 3432 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Airtel Project

    • 661 Words
    • 3 Pages

    Bharti Airtel Limited is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 246 million customers across its operations at the end of February 2012.…

    • 661 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Airtel India

    • 2649 Words
    • 11 Pages

    Bharti was founded as a manufacturer of bicycle parts in 1976, according to their website. They also offer services in finance, retail operations, and foods. In this paper, the focus will be their most successful and biggest operation, their mobile network service. The Airtel mobile network started its operations in 1983, beginning with an agreement with Germany’s Siemens to manufacture push-button telephone models for the Indian market. Ever since, Airtel has a unique way of operating its business. They outsource most of their operations to different companies; with the exceptions of marketing, sales and finance. Their network based operations, for instance, are maintained mainly by Ericsson, Nokia Siemens Network and Huawei, their business support by IBM, and their transmission towers by its subsidiary company called Bharti Infratel Ltd. In India. This allows Airtel to provide very low rates for calling, which is especially important in a market in which the majority of people are relatively poor, such as India. Right now 3G network is widely available in 200 cities through its own network and in 500 cities through intra-circle roaming arrangements with other operators.…

    • 2649 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    In today’s competitive business environment, mobile operators have to compete in the industry by facing the problems and overcome it, taking initiative considering the prospects of the industry, and finally taking marketing strategy for the customers and overall the industry. If Government, authorities, companies will give attention in this sector then whole industry will be benefited as well as general people, country and companies. The main objective of this term paper is to show the problems and prospects of telecommunication.…

    • 1211 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Nmn M

    • 863 Words
    • 4 Pages

    The participants of the study include the owner, the staffs and the customer for they are very important in a sense that this study is all about them, they will be randomly selected. There are a total of 50 respondents in this study. The researcher will categorized them equally by social status and educational and attainment. Data will be gathered according to the response of the selected respondents.…

    • 863 Words
    • 4 Pages
    Good Essays

Related Topics