Hung Fook Tong

Topics: Health, Hong Kong, Nutrition Pages: 3 (913 words) Published: July 14, 2011
Company Background

Hung Fook Tong is the biggest herbal tea group in Hong Kong and their Holdings started in 1980s. They have more than 700 staff members, 70 herbal tea houses and self-invested factories in Hong Kong, a sales network with extensive coverage in Hong Kong and overseas. The main products of Hung Fook Tong are Bottled Herbal Beverage Series, Home-made Herbal Jelly Series and Home-made Soup Series. The Group has become one of the largest herbal tea enterprises in Hong Kong with over 80 retail points, a central kitchen for producing freshly-made health products, a factory for bottled herbal tea drinks. Hung Fook Tong also operates the first herbal chain store "Health Express" in MTR stations. In 2007, it launched a new concept store "Herbal Tea & Soup Square" to provide herbal tea drink and soup, and also set up its first herbal tea outlet in Shenzhen. In 2008, Hung Fook Tong has further enhanced its "feel-like-home" concept by the grand opening of "HFT Mall Square" in Paradise Mall. It is a 1,000 square feet concept store conveying leisure, culture, arts, healthy diet and life style which brings people a comfortable and healthy home.

In 2002, Hung Fook Tong was awarded "Hong Kong Top Brand" and "Superbrands". According to Nielsen, Hung Fook Tong was ranked the first in terms of sales volume and sales value in the wellness drink market for 6 consecutive years from 2003 to 2008. And it has been certified by the "Hong Kong Q-Mark Service Scheme" and "Quality Tourism Services Scheme" since 2004 and 2005 respectively. Besides, Hung Fook Tong has been awarded "Caring Company" for 3 consecutive years since 2006. In 2007, it became the first herbal tea brand in the region of Hong Kong and Macau to receive the honour of "National Intangible Cultural Heritage" certification by the State Council of China. In 2008, Hung Fook Tong was awarded "2008 The Best Brand Enterprise Award (Greater China)". These awards are recognitions not only for Hung Fook...
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