Humanize Book Review

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Humanize Book Review

The presentation that was on Thursday was a little boring by my opinion. The authors didn’t catch me with anything that you don’t just read on the internet or any new information or ideas that might be “new” and “innovative”. I’ve been in the Business program in Northeastern for 3 years now and have been to the book presentations every year. I thought that this year’s book and presentation, where it had the right idea of social media, was not catchy enough. Last year they had someone that created educational games and was able to implement it with thousands of people and businesses. The social media even though it is newer subject have been now implemented in a lot of businesses. The company that I work for has their Facebook page and has a program for the phone but so do many more.

First on stage came Maddie Grant who is one of the authors of the book. She gave some background information on how she met with the other author Jamie Notter. They met in Chicago in 2007 at a business conference actually. She gave two good examples from the book – the “Motrin Mom” commercial which implied that having your baby on your back or caring it around gives you backaches which Motrin resolves of course. A lot of mothers didn’t agree with the idea and thought of it as a bad commercial which they spread all over blogs, Facebook and twitter. Soon enough the healthcare company had to issue an apology to them, because of all the bad press that was spread so quick over the internet. Another example was the guitar guy that United took for granted. United broke his guitar and he made a song about it, which spread over the internet in few days. They not only issued an apology but paid him back for it. He tried to resolve the issue quietly by just complaining to the company but they told him they are not at fault and are not paying for it so he took it to the internet. Those are examples of bad press through the internet. People now have more power than ever...
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