Human Relations Case Study Chapter 2

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1. Personality is a relatively stable set of traits that aids in explaining and predicting individual behavior.  What are some of Mark Cuban's traits that can explain his behavior during Maverick games?

You have to excuse me for sounding naive but I had no idea who Mark Cuban was! After reading about him, I’m not sure I like him. I find his behavior ridiculous and childish from the outside looking in. Only when I began to read about his business savvy did I find Mr. Cuban tolerable. I find that he is a fan/owner but still an owner and he must be a hard worker because you don’t just fall into a position of that caliber. I think he poses a very driven and determined personality and Mark was quoted on Forbes.com as saying the key personality trait that lead to his success is “I worked hard and smarter than most people in the business I have been in”. To me this sound arrogant but it works for him! Therefore, because Mark Cuban believes in himself he can act out as a eccentric fan because he doesn’t seem to mind the money or the respect it costs him.

2. Would you describe Mark Cuban as a Type A or Type B personality type?

I would say that Mark Cuban is 100% type A. Some of the key characteristics that lead me to believe this is that most type A’s have a exaggerated sense of time making everything they do feel very urgent. I can see this in Mr. Cuban and it makes more sense when he’s jumping around and screaming because the event that he loves is a timed sport. Also, type A personalities tend to be very competitive, and see everything as a challenge which Mark shows at every game!

3. Why is Mark Cuban described as someone with an internal locus of control?

Someone with an internal locus of control believes that outcomes are determined by their performance, they like to control every aspect of their life. I can see where a self motivated and well educated person such as Mark may be described as a...
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