Social Media and Its Impact on Corporate Commerce

Title | Examining the Use of Social Media |

Assessment A, Part One - Examining the Use of Social Media and its Impact on Corporate Commerce | Determine the pros and cons of the listed social media sites. | Blogger Con: Limited visual presentation of product
Blogger Pro: Ability to receive instant feedback from product demographic
Blogger Pro: Ability to post relevant, up-to-the-minute news and updates
Digg Con: Not a good way to build buzz in the beginning
Digg Pro: Ability to incorporate elements of other social media sites
Facebook Con: Security - possible transmission of untrustworthy links
Facebook Pro: Media convergence - showing text, screen shots, videos
Facebook Pro: Ability to create a community
Facebook Pro: Instant communication to large groups
Facebook Pro: Ability to post relevant, up-to-the-minute news and updates
Flickr Con: Limited access from target audience
Flickr Pro: Ability to filter comments via an approval mechanism
Metacafe Con: Not relevant to the niche audience
Metacafe Con: Not a good way to build buzz in the beginning
Metacafe Pro: Mobility - viewing on a cell phone adds to the audience
Twitter Con: Character limits
Twitter Pro: Ability to post relevant, up-to-the-minute news and updates
Twitter Pro: Instant communication to large groups
Twitter Pro: Ability to receive instant feedback from product demographic
Twitter Pro: Too much information - public disclosure
Youtube Con: Security - possible transmission of untrustworthy links
Youtube Pro: Mass customization - widespread use among target audience
Youtube Pro: Ability to filter comments via an approval mechanism | |

Assessment B - Examining the Use of Social Media and its Impact on Corporate Commerce | How can social media sites help us build our brand? | build the brand by creating a centralprofile page on a site that has links to our brand on other sites. | | How can we best reach our target audience? | Uploadiing