“Our aim is to build and sustain an efficient work force as a major source of competitive strength for our business, and in so doing to promote the well being of those who work with us”
“Without order, planning, predictability, central control, accountancy, instructions to the underlings, obedience, discipline – without these nothing fruitful can happen, because everything disintegrates. And yet – without the magnanimity of disorder, the happy abandon, the entrepreneurship venturing into the unknown and incalculable, without the risk and the gamble, the creative imagination rushing in where bureaucratic angels fear to tread – without this, life is a mockery and a disgrace.”
E.F. Schumacher, as quoted by
Nail Fitzgerald, Chairman, Unilever
[pic] Corporate Purpose
Our purpose in Unilever is to meet the everyday needs of people everywhere - to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services, which raise the quality of life.
Our deep roots in local cultures and markets around the world are our unparalleled inheritance and the foundation for our future growth. We will bring our wealth of knowledge and international expertise to the service of local consumers - truly multi - local multinational Our long term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively and to a willingness to embrace new ideas and learn continuously.
We believe that to succeed requires the highest standards of corporate behavior towards our employees, consumers and the societies and world in which we live.
This is Unilever’s road to sustainable, profitable growth for our business and long-term value creation for our shareholders and employees.
A truly multi – local... [continues]
Cite This Essay
(2012, 02). Hul : Summer Report. StudyMode.com. Retrieved 02, 2012, from http://www.studymode.com/essays/Hul-Summer-Report-918334.html
"Hul : Summer Report" StudyMode.com. 02 2012. 02 2012 <http://www.studymode.com/essays/Hul-Summer-Report-918334.html>.
"Hul : Summer Report." StudyMode.com. 02, 2012. Accessed 02, 2012. http://www.studymode.com/essays/Hul-Summer-Report-918334.html.