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At P&G, Social Responsibility stems from our Corporate PVP (Purpose, Values, Principles).Social Projects are in keeping with P&G’s credo of ‘Business With a Purpose’. P&G has alwaysdemonstrated its commitment to the community not just through the quality of its products andservices, but also through socially responsible initiatives for the community. We believe in building the community in which we live and operate by supporting its ongoing development. PROJECT SHIKSHA:
P&G with CRY & Sony launches “Shiksha” to help educate Underprivileged ChildrenEach time you buy a P&G product, you help support one day’s education of one child Did you know that India not only has the world’s largest number of children but also the world’slargest number of children who are unable to access education? With a mission to make adifference to this alarming situation, Procter & Gamble (P&G) has joined hands with India’s premier child rights organisation Child Relief and You (CRY) and Sony Entertainment Televisionto launch ‘ Shiksha’,
a program to help educate underprivileged children across India. Under Shiksha,
P&G and Sony will appeal to their consumers and viewers to support the cause andmake it easy for them to do so - all an individual has to do is purchase a large pack of either Tide,Ariel, Pantene, Head & Shoulders, Rejoice, Vicks VapoRub or Pampers during April, Mayand June 2005, and he/she will help support one day’s education of one child
per pack purchased.Irrespective of the sale of its brands from Shiksha, P&G has committed a minimum of Rs. 1 croreto CRY, which will be allocated by CRY to projects with a focus on education, spread acrossIndia; Delhi, Barrackpore (West Bengal), Ongole and Chilkaluripet (Andhra Pradesh), Bellary(Karnataka), Salem (Tamil Nadu), Bolangir (Orissa), and Osmanabad, Wardha, Navi...