Hul's Consumer Behavioural Changes

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  • Topic: Unilever, Hindustan Unilever, Harish Manwani
  • Pages : 3 (1043 words )
  • Download(s) : 86
  • Published : March 4, 2013
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Introduction:
Hindustan Unilever Limited is a subset of British Dutch Company Unilever which controls its major share. HUL is the India’s largest FMCG Company with its headquarters based in Mumbai, Maharashtra. The company came into existence in the year in 1956 with the merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. The company has 35 brands under its belt with 20 different categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers. The product portfolio includes products like Lux, Lifebuoy, Surf Excel, Wheel, Fair & Lovely, Pond’s, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Axe, Knorr, Kissan, Kwality Wall’s and pureit. HUL employs around 16,500 employees. The journey:

The company started its operations with the launch of sunlight soap in 1888 in India. In 1895 the company came up with Lifebuoy followed by Pears soap in 1902 in India. In 1905 Lux was introduced, Vim in 1913 and in 1947 Ponds cold cream was launched. In 1956 Lever Brothers India Limited, Hindustan Vanaspati Manufacturing Company Limited and United Traders Limited – merge to form Hindustan Lever Limited, with 10% Indian equity participation.1959 surf excel was launched and 1969 the company came up with brands like Rin and Bru coffee. HUL acquired Lipton in 1972 and Brooke Bond ltd in 1984 through an international acquisition. Post Liberalisation HUL entered into a 50-50 joint venture with US-based Kimberly Clark Corporation, which markets products like Huggies Diapers and Kotex Sanitary Pads. In 1994 brought in Quality walls deserts and 1996 Lakmé Lever Limited, a joint venture with Lakmé Limited is formed. In the year 2007 the name “Hindustan Lever Limited” was changed to “Hindustan Unilever Limited” showing their vision of being one or unique.

The company since inception has always been good in terms of revenues. Currently HUL grew at the rate of 18%...
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