Hugo Boss Marketing
Marketing Communication Plan
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Study area: Europe
1°) Hugo Boss Analysis
COMPANY
In 1837, there was first a partnership between William Procter and James Gamble, in 1937 P&G celebrates its 100th anniversary. Sales are up to 230 million dollars.
In 1954, P&G jumped into the cosmetics and perfumes world with the acquisition of Noxell and its products : Cover Girl, Noxzema and Clarion.
In 1993, the sells are up to 30 billion dollars and for the first time more than half of the turnover is realized by international activities. In 2005, P&G buys Gillette. Hugo Boss is created in 1923 in Germany and buys by P&G in 1994 in the beauty section.
In 2005/2006, the turnover is 68,2 billion dollars, the net income is 6,92 billion dollars, the investments are 2,67 billion dollars, and the budget research is about 2 billion dollars .
P&G sells over severals brand such as Pringles, Swifer, Febreze, Dash for the house, snacks and Cafés division, Pampers, Vicks, Kandoo for the Health and care of the family division . The biggest brands of the beauty division are Always, Wella, Head and Shoulders, Lacoste and Hugo Boss.
Sales of P&G
|Sector |Beauty |House |Gillette |Health |Baby and family |Snacks, drinks |
|Sells of this sector| | | | | | |
|(in billion USD) |21,13 |17,15 |6,42 |7,85 |11,97 |11,97 |
The product
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-Long term hydratation -Uv filter ( high protection), protect from the environment -Let the skin breaths -Refresh the skin, and efficient after shaving
Price of the product : 27,60 euros
The product has a great design :
- You can take it easily - The diffusion of the product is optimal - It’is adapted to the
[pic]
Study area: Europe
1°) Hugo Boss Analysis
COMPANY
In 1837, there was first a partnership between William Procter and James Gamble, in 1937 P&G celebrates its 100th anniversary. Sales are up to 230 million dollars.
In 1954, P&G jumped into the cosmetics and perfumes world with the acquisition of Noxell and its products : Cover Girl, Noxzema and Clarion.
In 1993, the sells are up to 30 billion dollars and for the first time more than half of the turnover is realized by international activities. In 2005, P&G buys Gillette. Hugo Boss is created in 1923 in Germany and buys by P&G in 1994 in the beauty section.
In 2005/2006, the turnover is 68,2 billion dollars, the net income is 6,92 billion dollars, the investments are 2,67 billion dollars, and the budget research is about 2 billion dollars .
P&G sells over severals brand such as Pringles, Swifer, Febreze, Dash for the house, snacks and Cafés division, Pampers, Vicks, Kandoo for the Health and care of the family division . The biggest brands of the beauty division are Always, Wella, Head and Shoulders, Lacoste and Hugo Boss.
Sales of P&G
|Sector |Beauty |House |Gillette |Health |Baby and family |Snacks, drinks |
|Sells of this sector| | | | | | |
|(in billion USD) |21,13 |17,15 |6,42 |7,85 |11,97 |11,97 |
The product
[pic]
-Long term hydratation -Uv filter ( high protection), protect from the environment -Let the skin breaths -Refresh the skin, and efficient after shaving
Price of the product : 27,60 euros
The product has a great design :
- You can take it easily - The diffusion of the product is optimal - It’is adapted to the