Hugh Hefner Biography

Titans of venturing paper

Mr. Playboy
Hugh Hefner and the American dream

A qualitative analysis in the fields of Psychology, Economy, Sociology and Geography

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Plus entrepreneur interview with Robert Keus, The founder of Brothers Media

Created by :
Joris de Vos         350919jv@eur.nl
Syamsuria Syamsuddin     349980ss@eur.nl

Introduction

      The purpose of this paper is to analyse a titan and an entrepreneur we interviewed by using the insights gained from the foundations of entrepreneurship course. The Titan we choose is Hugh Hefner, the famous founder and editor of the Playboy magazine and the entrepreneur we choose to interview is Robert Keus, he is the founder and owner of Brothers media which is a company that does project managing and marketing of iPhone apps and various other ICT-solutions. The fields we address are Psychology, Economy, Sociology and Geography. And we will perform the analysis by using qualitative research techniques. In the case of Hugh Hefner we have gathered the data from a biography and the data from Robert Keus comes from an interview.
      When people think of Hugh Hefner they think of a millionaire surrounded by many young beautiful girls called bunnies, a grotto where they ‘relax’ and a magazine that has become a true American icon worldwide. Hugh Hefner is to sex what Andre Hazes is to Dutch music. He owns not only the magazine, but various night clubs, hotels, resorts and recording labels; the Playboy brand encompasses a true business empire. But how did he get in that situation and who is the real Hefner? Those are a few questions we will try to answer in this paper.

Data

      The data on Hugh Hefner, as mentioned earlier is gathered from a biography called Mr. Playboy, Hugh Hefner and the American dream, which is written by Steven Watts. Watts is a professor of history at the University of Missouri and prior to writing this book he wrote various other books including biographies about Henry... [continues]

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