HSBC Indonesia: CSR Program

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Table of Content

Chapter 1: Overview
1.1Company Background 3
1.2How We Started 4

Chapter 2: Case Study
2.1 HSBC CSR Programs 5

Chapter 3: Relation to Theories14

Chapter 4: Conclusion17

Chapter 5: References18

1.1 General Info

Company Background

HSBC is one of the largest banking and financial services group in the world, with a network which spans across 85 countries and diverse 296,000 work force all over the world. Headquartered in London, United Kingdom, HSBC seek to find the world's potentials through 7,200 offices in both established and emerging markets. HSBC is acknowledged as the world's leading international bank. 

HSBC has a very long history in Indonesia. It has been operating in Indonesia since 1884 in Jakarta (formerly known as Batavia). It initially served the important sugar trade and then expanded to Semarang and Surabaya. However, the bank faced obstacles along the way as the bank was forced to close operation during World War II and in the mid 1960s. However, HSBC was granted with a new banking license in 1968, and the bank has remain steady ever since. Now HSBC served its customer in Indonesia through 49 branches inclusive of 5 HSBC Amanah branches, in 6 major cities across Indonesia, namely Jakarta, Bandung, Semarang, Surabaya, Batam and Medan. Our services is supported by more than 3,000 employees, today HSBC Indonesia has grown into Indonesia's leading international bank, offering wide range of services in retail banking and wealth management, corporate and investment banking, institutional banking, treasury capital markets and Syariah banking services. 

The recognition of recent achievements by HSBC Indonesia in 2011 include FinanceAsia's Best Foreign Commercial Bank, Trade Finance Magazine's Best Foreign International Trade Bank, Asiamoney's Deal of the Year, Euromoney Best Sukuk Deal - Republic of Indonesia USD Global Sukuk, Deal of the Year- Axis World, Most Valuable Banking brand in the world by Forbes Global, 1st Rank in Euromoney FX Survey, Bisnis Indonesia Banking Efficiency Award as well as Indonesia's Sustainable Business Award 2012 and Indonesia Green Awards which reflects HSBC's commitment in local community sustainable activities.


1.2 Introduction

How We Started

As a leading international banking and financial services institution, HSBC has always striven first and foremost to be a successful company, and as such, to maintain the highest ethical values and highest standards of behavior. One of the group's strategic imperatives is to make HSBC one of the world's leading brands for customer experience and corporate social responsibility (CSR). CSR refers to HSBC's responsibility to its shareholders, customers and employees, to conduct its business ethically, legally, and with awareness and respect for the peoples, communities, and environments it operates within around the globe. In Indonesia CSR applied in HSBC Kita.

HSBC practices responsible finance to ensure that our approach to lending and investment reflects our business principles and values, sensitivity to society's expectations and an assessment of risk. We avoid dealing with certain types of business, such as financing weapons manufacture and sales, dealing with countries subject to international sanctions, and, as a founding member of the Wolfsberg Group, have developed standards for anti-money laundering and counter-terrorist financing policies. We also support policies and procedures of the Vienna and Strasbourg Conventions against drug trafficking.

HSBC considers the exercise of Corporate Social Responsibility to be extremely important. From detailed assessments of lending proposals and investments, to the promotion of good environmental practice and sustainable development, and commitment to the welfare and development of each local community; social,...
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