Table of content
Content| Page number|
General information and overview| p. 3-4|
Structure| p. 4-7|
Strategy| p. 8-9|
Internal environment| p. 9-13|
External environment| p. 13-14|
Conslusion| p. 15|
Recommendations| p. 16|
References| p. 17|
HSBC is one of the largest global banking and financial services organizations in the world. The company headquarters are situated in Canary Wharf, London, United Kingdom. HSBC is a truly international company with more than 7,500 offices in 87 countries around the globe. The organization spreads across Europe, the Asia-Pacific region, the Americas, the Middle East and Africa and operates with more than 100 million customers. As of 30 June 2010, it had total assets of $2.418 trillion. The shares in HSBC Holdings plc are held by over 221,000 shareholders in 127 countries. The actual shares are traded on the New York Stock Exchange in the form of American Depositary Receipts. HSBC provides wide range of services, such as: Personal Financial Services (including consumer finance); Commercial Banking; Global Banking and Markets; and Global Private Banking. The company is named after the founding member, The Hongkong and Shanghai Banking Corporation Limited, which was established in 1865 targeting the growing trade between Europe, India and China. The main reason was the demand for local banking facilities in Hong Kong and on the China coast, so the company was established in Hong Kong in March 1865 and opened new branch in Shanghai a month later. Soon after its establishing the bank expanded quickly with branches in Europe and North America.
In the recent years, HSBC moved from an important regional bank to one of the world’s leading financial services organizations. HSBC's management had conceived the strategy of the 'three legged stool' with the legs of the stool representing the three big markets of the Asia Pacific region, the US and the UK. The purchase of Marine Midland Bank in the US represented the acquisition of the second leg of the stool. HSBC then sought a similar purchase in the UK. The attention turned to Midland Bank and a 14.9% stake was taken in 1987. After creating a new holding company, HSBC Holdings plc in 1991, HSBC then made a recommended offer for full ownership of Midland in July 1992. The third leg was in place. As a result of the formation of the new holding company and the acquisition of Midland Bank, HSBC became headquartered in London. HSBC continued to grow through strategic acquisitions in both the developed and emerging markets: purchases in Argentina and Brazil in 1997 were balanced by the addition of the Republic New York Corporation in 1999. In November 1998 HSBC announced the adoption of a unified brand, using HSBC and the hexagon symbol everywhere it operated, with the aim of enhancing recognition of HSBC by customers, shareholders and staff throughout the world. In the twenty-first century, HSBC has renewed its focus on its birthplace, growing its business in China both organically and through a series of strategic partnerships. HSBC's diversification and its core values of financial strength and stability have stood it in good stead in the recent global turbulence in economies and markets, and it remains well placed to deal with an uncertain world.
HSBC Holdings plc is a public limited company incorporated in England and Wales under UK legislations. With headquarters in London, the group operations are carried out in five regions (Europe; Hong Kong; the rest of Asia Pacific; including the Middle East and Africa; North America; and South America) by different operating subsidiaries, including: * The Hongkong and Shanghai Banking Corporation Limited with an extensive network throughout Asia-Pacific * Hang Seng Bank Limited in Hong Kong
* HSBC Bank plc in the United Kingdom
* HSBC France in France
* HSBC Bank USA N.A. in the United...