Hsa 505

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Assignment #1 – “The Patient Protection and Affordable Care Act” Terizian Ghourghy
Dr. Daniel W. Jackson
HSA 505 Health Services Strategic Marketing
July 10, 2011

1. Determine how this Federal law will affect market-driven and non-market driven decisions.

The Patient Protection and Affordable Care Act will have a great effect on the market-driven The concept of "market-driven management" is practiced with great success by many of the world's leading corporations. But, it is a concept that is equally relevant to small business as well. Market-driven management is a cross-functional effort involving all levels of a large organization and all members of the small-business team. It is aimed at ensuring that all activities of the small-business team are coordinated to meet specific needs of targeted customer groups. With its focus on the five "Cs"--customers, competitors, capabilities, costs and cross-functional efforts--it involves all aspects of the small business in reacting to the market that is being served. Small-business operators know their customers on a personal basis. They also must come to know all that they can about competitive activity and their own cost structure. This knowledge, plus a good grasp of the individual and team capabilities, will ensure a proper match of response to both customer needs and competitive activity. The small-business operator must react to the same four competitive forces that large corporations face: rivalry among existing firms, bargaining power of suppliers, bargaining power of buyers, and the threat of substitute products or services.

2. Describe the circumstances at which you would prepare a strategic plan to include this new law in your marketing decisions, knowing this new law may or may not take effect.

3. Discuss how each of the five (5) environmental forces will be affected by the new law, which you believe will be the most affected and why. 4. Describe one (1) new target audience and include...
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