Kudler Fine Foods (KFF) was established in 1998 by Kathy Kudler. Kathy Kudler created KFF to provide a unique brand of quality organic foods for the communities in California. KFF first store to begin operation was La Jolla Store (Kudler, 2003). The La Jolla store is doing very well in the community in which it was established. Since the beginning of La Jolla store, additional gourmet stores were being approved for operations. As of now, there are three Kudler Fine Foods in full operation. Kathy Kudler is the sole owner of KFF. Kathy
Kudler is in the process of restructuring the operation and has appointed current managers for middle management positions at each store to take on more responsibilities. During the current restructuring, appointed mid level managers will be required to hire more personnel, develop a training plan for current and new staff, and develop a better appraisal system. The team of Kudler Fine Foods is given the task of developing a proposal to submit to Karen Kudler. The store that will be required to have additional staff, training, and appraisal system is Encinitas. An evaluation will be administered to determine the financial state of Encinitas and the amount of funds that can be allocated to accommodate the new hires, and training.
As of 2004, Kudler Fine Foods has grossed over three million dollars in sales. The benefit for Encinitas store front is based on the consumer’s buying power. Based on the strategic plan over KFF, the median income in this middle class suburban California district is 75, 000’s. The average age range is thirty-nine years of age. Therefore, consumers are more concerned about eating healthier, entertaining, and experiencing new international culinary experiences. Encinitas financial contributions to KFF future appear very persuasive in this buyers market, and Kudler Fine Foods expects for this market area to increase. Karen Kudler... [continues]
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